Marketing Automation Specialist – Covenco
Responsibilities
* Take a lead in the management of our HubSpot marketing automation CRM, ensuring its optimal configuration and use for lead nurturing, segmentation, and automated campaigns.
* Design, build, and continuously refine automated lead nurturing sequences and trigger-based campaigns to improve lead quality and conversion rates.
* Monitor, analyse, and optimise lead performance across channels, including email marketing, SDR outreach, Google Ads (PPC), paid online advertising, and webinar events, identifying areas for improvement.
* Develop and maintain robust reporting dashboards to track lead volume, velocity, quality, and conversion rates, providing clear lead attribution insights and demonstrating ROI.
* Ensure data accuracy within the CRM, develop advanced segmentation strategies, and build targeted lists to support highly personalised campaigns.
* Work closely with sales and business development (SDR) teams to ensure seamless lead handovers, gather feedback, and align marketing automation efforts with sales pipeline requirements.
* Provide technical expertise and support for campaign deployment, ensuring all elements are tracked correctly for effective reporting and optimisation.
* Identify and implement process improvements within the marketing automation and lead management frameworks to enhance efficiency and effectiveness.
Qualifications
* Minimum of five years' demonstrable experience in B2B marketing, preferably in the IT industry (not essential) with a deep specialism in marketing automation and lead optimisation.
* Expert-level proficiency with HubSpot, including advanced automation, workflows, lead scoring, and reporting.
* Exceptional analytical skills with a proven track record in lead attribution, performance analysis, and data-driven decision making.
* Strong understanding of the lead generation funnel and experience optimising performance across various digital channels (PPC, paid media, email, webinars).
* Technically capable with an eye for detail, able to troubleshoot and improve marketing automation processes.
* A strategic thinker who can translate data insights into actionable optimisation strategies.
* Highly organised, self-motivated, and able to manage multiple projects simultaneously.
* A true team player with excellent communication skills, capable of fostering strong cross-functional relationships.
* Motivated by the generation of high-quality leads and opportunities and demonstrating clear business impact.
Requirements
* Must be resident in the UK.
* English as a primary language.
* Ability to commute to our Banbury office at least one day per week. This is a hybrid role, with most of the work conducted remotely.
Job details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Management and Manufacturing
* Industries: Technology, Information and Internet
#J-18808-Ljbffr