Digital Marketing Manager
About edyn
edyn is a soulful hybrid hospitality brand, bringing together thoughtfully designed spaces and genuine human connections across Europe. Our Marketing team is central to shaping our brand, telling our story, and driving growth through creative, data-driven campaigns.
Role Overview
The Digital Marketing Manager drives Edyn’s digital performance through the hands-on execution of paid marketing campaigns and the day-to-day management of supporting digital content. Reporting into the Head of E-Commerce & CRM, the role personally builds, launches, and optimises paid campaigns end to end, without reliance on agencies. Alongside performance activity, the role is responsible for keeping websites, campaign pages, email journeys, and on-property digital touchpoints accurate, up to date, and fit for purpose.
The position requires hospitality experience and practical expertise across paid media platforms, analytics, and CMS environments. This role is based at our London Bridge office 5 days per week.
Key Responsibilities
Paid Campaign Execution & Optimisation
1. Build, launch, and optimise marketing campaigns across paid search, paid social, display, and retargeting channels.
2. Own campaign setup end to end, including account structure, targeting, bidding, budgets, pacing, and creative testing.
3. Actively monitor and optimise performance on a daily and weekly basis to deliver agreed commercial KPIs.
4. Ensure tracking, attribution, and measurement are correctly implemented, QA’d, and maintained across campaigns.
Website & Digital Content Management
5. Maintain and update content across Locke brand website.
6. Ensure digital content is technically sound, aligned with campaign objectives, and compliant with SEO and analytics best practice.
Email & CRM Execution Support
7. Support the execution of email marketing cycles, including campaign sends, promotional updates, and basic journey deployment.
8. Ensure email content, links, and assets are accurate, tested, and aligned with campaign activity and commercial priorities.
On-Property Digital Touchpoints
9. Maintain accurate and up-to-date content across on-property digital systems, including hotel TV platforms and in-room guest information.
10. Coordinate updates with internal stakeholders to ensure consistency between online and on-site guest-facing content.
Reporting & Performance Insight
11. Own regular performance reporting across paid media and digital channels, producing clear, factual updates for the Head of E-Commerce and CRM.
12. Analyse performance data using tools such as GA4, Looker Studio, and platform dashboards to identify issues, trends, and opportunities.
13. Connect campaign and channel performance to commercial outcomes such as revenue, cost of acquisition, and efficiency.
Cross-Functional Delivery
14. Work closely with other internal teams to ensure campaigns are correctly executed and supported operationally.
15. Translate commercial and campaign requirements into clear digital execution, rather than outsourcing delivery to agencies.
Naturally this is not intended as an exhaustive list of duties. Other duties as may be reasonably required will form part of this job description.
In This Role You Will Need the Following
Experience/ Skills
16. 3+ years’ experience in digital marketing or performance roles with direct ownership of execution.
17. Strong, demonstrable ability to personally build and manage paid digital marketing campaigns, from setup through optimisation and reporting.
18. High level of operational competence across websites, CMS platforms, email tools, and digital content systems.
19. Excellent attention to detail, particularly around content accuracy, QA, tracking, and campaign setup.
20. Confident working with data and performance metrics, with the ability to identify issues and act decisively.
21. Practical, delivery-focused mindset with a low tolerance for errors and handovers.
22. Mandatory experience in hospitality, ideally within hotels, serviced apartments, or closely related accommodation brands.
23. Proven hands-on experience operating Google Ads, Meta Ads Manager, and similar platforms - not limited to briefing, reviewing, or managing agencies.
24. Experience maintaining and updating websites and campaign content directly within a CMS environment.
25. Working knowledge of GA4, Looker Studio, and digital performance reporting.
26. Experience supporting email marketing execution and managing multi-channel campaign rollouts.
Why edyn?
27. Grow your career: Build on your HR expertise within a dynamic, multi-country hospitality brand.
28. Make an impact: Support leaders and employees directly, shaping the daily employee experience.
29. Be part of something soulful: Join a team that celebrates individuality, inclusion, and creativity.