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Trade sales manager (gb, regional)

Lisburn
ASSA ABLOY Group
Sales manager
€50,000 a year
Posted: 17 April
Offer description

Trade Sales Manager (Regional, UK&I)

This newly created position sits within the DBS UK&I team and reports directly to the Sales and Marketing Director. We are recruiting two regional roles across Great Britain, each focused on driving profitable growth within our sector. Working in close partnership with our Area Sales Managers and Contract Estimators, you will take ownership of developing and expanding sales through specialist subcontractors, as well as new and repeat trade customers. This is a proactive, customer‑facing role with a strong commercial focus.


Why This Role Matters?

This is an exciting opportunity to shape a brand‑new function within DBS UK&I. You’ll play a pivotal role in expanding our market presence, improving customer engagement, and contributing directly to our commercial success. For the right person, it offers strong career development potential and the chance to make a visible and real impact in driving business growth.


Main Responsibilities

* Meet or exceed agreed order‑intake and revenue targets while delivering excellent customer service and ensuring customers receive the most appropriate technical and commercial solutions.
* Proactively identify, research, and secure new trade customers across all relevant industry sectors (commercial, industrial, education, healthcare etc.)
* Build and maintain a strong sales pipeline of supply‑only opportunities
* Carry out structured outbound activity (calls, visits, email campaigns) to engage potential customers and promote the company’s product range
* Develop relationships with specialist subcontractors and distributors who regularly procure door systems and associated products
* Prepare accurate and timely quotations for supply‑only packages (utilizing the business tools and systems available), ensuring compliance with specifications, drawings, and customer requirements.
* Work closely with commercial and technical teams to ensure we offer compliant solutions, appropriate pricing and acceptable terms and conditions.
* Follow up on quotations in a structured, proactive manner to maximise conversion rates.
* Negotiate pricing, terms, and delivery arrangements within agreed parameters
* Consistently secure orders to meet or exceed monthly and annual targets for order intake and revenue. Manage the progression of opportunities through the CRM system, ensuring all information is accurate and up to date. Prioritise high‑probability, short lead‑time opportunities to maximise sales revenue outcomes.
* Build long‑term, loyal relationships with trade customers to encourage repeat business.
* Serve as the primary point of contact for allocated customers, providing product advice, lead times, technical information, and commercial support.
* Maintain a strong understanding of the company’s full product range (steel doors, timber doors, fire curtains, glazed screens, blast doors, cleanroom doors, etc.).
* Understand competitor offerings and pricing to help position the company’s products effectively
* Maintain accurate CRM records, including pipeline updates, customer information, and quotation status.


Experience Required

* Proven experience in either trade sales, estimating, or account management within manufacturing, ideally doors or construction products.
* Strong understanding of door systems, materials (timber, composite, steel, aluminium), hardware, and relevant building standards.
* Ability to read and interpret technical drawings, specifications, schedules, and tender documents.
* Experience preparing accurate quotations, cost breakdowns, and bills of materials.
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