* Type: Permanent
Marketing Lead
Devon & Pembrokeshire Hyper Local Campaign Management
Utilities, Telecoms, Fibre, Broadband, Internet, ISP Local Marketing
@mecscomms is hiring for a remote based, home working - Marketing Lead to work for a leading Fibre Optic, Telecommunications, Internet & Broadband service provider.
The Marketing Lead will bring national marketing strategy to life at street level, creating locally relevant campaigns, events & activations that feel personal & meaningful to local communities & that drive tangible commercial results across Devon & Pembrokeshire.
If you've got community led marketing experience across digital, events & traditional media, with an ability to deliver sales-led, locally focused campaigns, I'm keen to hear from you.
Position: Community Marketing Manager, Local Campaign Manager, Activation Manager, Multi-Channel Marketing Lead, Integrated Marketing, Demand Generation, Customer Engagement, Regional Brand Champion, Acquisition Marketing Specialist
Purpose: Design, execute & optimise region-specific marketing campaigns that directly support sales growth & community engagement in targeted local areas
Location: Work from home - remote working - anywhere UK
Role Type: Full Time, Fixed Term, Temporary Contract, FTC
Duration: ASAP until 18/12/2025
Hours: Monday - Friday 09.00 - 17.30
Salary: £35,000 - £45,000 basic + benefits, pro rata, per annum
Key Activity:
, Plan & deliver local marketing campaigns
, Drive measurable sales & customer growth
, Adapt messaging to reflect local tone
, Collaborate with field teams & local partners to boost campaign reach
, Execute full-funnel marketing activity across digital, print, events, & community channels
, Represent the brand, attending activations & engage with stakeholders
, Track performance, analyse results & optimise campaigns
, Act as regional marketing insight expert
, Shape & deliver strategy
We're looking for a Marketing Lead who doesn't just "do" hyper-local marketing, you live & breath it.
You'll own & deliver game changing marketing campaigns where your intimate knowledge of local communities becomes your secret weapon.
This isn't about parachuting in with London-centric ideas, it's about understanding why someone in Okehampton thinks differently to someone in Salcombe, or why Fishguard requires a completely different approach to Narberth.
Your Mission: Make Marketing Matter in Real Communities
Transform telecoms & broadband marketing from boring corporate noise into compelling, locally relevant campaigns that actually get people talking, engaging & most importantly, buying.
, Know Devon like the back of your hand? From Exeter's Cathedral Quarter to Plymouth's Barbican, Dartmoor's moorland communities to Torquay's English Riviera
, Understand Pembrokeshire's pulse? From Tenby's seaside charm to Haverfordwest's market town mentality, St Davids' coastal culture to Milford Haven's industrial heart
, Get frustrated by generic campaigns that miss the mark in rural & coastal communities?
, Thrive on turning local insights into sales gold?
Be the Marketing Hero Your Region Deserves! - Own 360° campaign mastery:
From digital wizardry to door drops, local radio to pop-up events, Facebook ads to farmers' market sponsorships.
Watch your campaigns drive genuine sales uplift in communities that actually matter to you
Creative Freedom Meets Commercial Reality
, Remote-first role with the autonomy to make decisions that drive results
, Manage meaningful marketing budgets & see direct ROI from your strategic choices
, Blend traditional & digital like a marketing alchemist
, Add "Hyper-Local Marketing Expert" to your CV with proven results
, Network to build local relationships with businesses, community leaders & industry contacts
, Lead local market penetration
Devon Expertise:
Know the difference between marketing to Plymouth's urban professionals vs Dartmoor's farming communities? Your local knowledge is pure marketing gold.
Target Areas Include: Ashburton, Barnstaple, Bideford, Bovey Tracey, Brixham, Crediton, Dawlish, Exeter, Ilfracombe, Okehampton, Plymouth, Salcombe, Sidmouth, Tavistock, Tiverton, Torbay, Torquay, Totnes, Woolacombe
Pembrokeshire Expertise:
Appreciate why Tenby's seasonal tourism economy requires different campaign timing to Milford Haven's year-round industrial workforce? Your regional insight is our marketing superpower.
Target Areas Include: Fishguard, Haverfordwest, Jameston, Milford Haven, Narberth, Neyland, Newport, Pembroke, Pembroke Dock, Penally, St Brides, St Davids, Templeton, Tenby
Responsibilities:
, Craft campaigns locals actually care about
, Use regional insights to create messaging that resonates
, Drive measurable sales results - not vanity metrics, but real revenue growth in your chosen region
, Collaborate with field teams who know every village pub landlord & parish council chair
, Manage multi-channel campaigns from conception to conversion
, Travel for impact - regular visits to London, your region, & campaign activations
Marketing Arsenal:
, Local newspaper partnerships & radio sponsorships
, Geo-targeted Facebook & Google campaigns that actually convert
, Door drop strategies that don't end up in the bin
, Community event sponsorships & pop-up activations
, Influencer partnerships with genuine local voices
, Direct mail that gets opened because it speaks their language
Candidate profile:
, 5+ years marketing experience across digital, traditional, & experiential channels
, Proven hyper-local campaign success with measurable sales outcomes
, Regional expertise in Devon OR Pembrokeshire communities, culture, & consumer behaviour
, Independent working style - you thrive without constant supervision
, Travel flexibility - happy to visit communities, attend events, & meet stakeholders
, Telecoms, internet & broadband sector experience beneficial
, Understand the unique challenges of marketing utility services
, Field marketing background, you've worked alongside sales teams on the ground
, Local network connections, established relationships with regional businesses, media, or community groups
, Rural marketing experience - you understand the challenges & opportunities in non-urban markets
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@mecscomms: uniting opportunity with ambition in Telecoms | Media | Technology
@mecscomms is the brand name of MECS Communications Ltd who provide permanent & contract recruitment consultancy service as an Employment Agency & Employment Business.
For more information or a list of current vacancies, please see our web site at mecscomms.co.uk
* Start: ASAP
* Duration: 6 months
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