Overview
At Sightsavers, we start with sight, but we don’t stop there.We work closely with communities and local volunteers to help us carry out our work. We also partner with regional, national and international organisations, governments and non-governmental organisations in over 30 countries in Africa and South Asia, working to eliminate avoidable blindness and promote the rights of women, girls and people with disabilities, and help to improve local health services so they are sustainable. We have more than 70 years of experience, and we’re proud to be a leader in our field.
Salary: £30,000 - £35,000 per annum
Location: UK remote - with monthly travel to Haywards Heath, West Sussex
Contract: 6-months Fixed Term Contract
Hours: This is a full-time or part-time role with some flexibility around hours worked.
About the role
As Digital Fundraising Executive, you will manage specific digital campaigns to drive supporter acquisition, engagement, retention and income. You will play an important role in ensuring we provide the best possible online experiences for supporters, and that our content and journeys are as effective and engaging as they can be.
Responsibilities
* Managing digital fundraising projects, working closely with internal stakeholders and suppliers to ensure smooth execution, timely delivery, and alignment with objectives and budget.
* Oversee digital fundraising projects, to ensure they meet objectives, remain within budget, and achieve set targets
* Collaborate with fundraising teams to integrate digital content and messaging into offline campaigns
* Oversee the full lifecycle of email campaigns, including planning, execution, analysis, and reporting
* Develop engaging onboarding experiences for new supporters to encourage long-term engagement
* Support the Digital Manager in expanding international fundraising through a range of digital channels
* Monitor the performance of digital fundraising activities, updating plans and implementing improvements where necessary
* Contribute to A/B and multivariate testing to enhance the effectiveness of digital campaigns
* Ensure campaign activities are streamlined and optimised for international audiences
* Assist the Digital Managers and Head of Digital Fundraising with additional projects as required
The principal responsibilities are not meant to be an exhaustive list of tasks. The need for flexibility is required and the job holder is expected to carry out any other related duties that are within the employee's skills and abilities whenever reasonably instructed.Please see the Job Description for full details.
Skills and Experience
As Digital Fundraising Executive, you will be responsible for managing projects to maximise income, plus supporter recruitment, engagement, and retention, through digital channels. You work will include email, search, display and paid social campaigns across one or more countries where Sightsavers fundraises. Working with colleagues across fundraising and beyond to ensure digital support for the relevant campaigns is effective and optimised.
Skills
Essential:
* Proven experience in managing digital fundraising projects with timely delivery, adherence to briefs and budgets, and effective results reporting.
* Experience and understanding of key digital marketing or fundraising platforms and disciplines - such as content management systems, email marketing, social media platforms, search and display advertising and ideally experience with GA4.
* Excellent writing skills, with experience in writing strong fundraising copywriting.
* Competence in data analysis, reporting, and tracking progress against KPIs.
* Strong communication and interpersonal skills, capable of engaging both technical and non-technical audiences.
* Project management skills involving coordination with multiple teams and external agencies to achieve organisational goals.
Desirable:
* Experience in international fundraising.
* Understanding of various individual-giving fundraising disciplines, such as mailings, inserts, and TV advertising.
* Experience in orchestrating virtual mass participation events.
* Strong editing and proofreading abilities.
* Research skills to identify new digital and fundraising opportunities.
Note: While a degree is not mandatory for this role, relevant experience is essential.
Benefits
Sightsavers offers some fantastic benefits. Our comprehensive benefits package includes generous annual leave allowance, pension, season ticket loan, cycle to work scheme, discounted gym memberships and wellness discounts.
Next Steps
To apply for this exciting new opportunity, please complete an application via our recruitment portal. We are particularly interested in learning of your motivations for applying.
Interviews will be held remotely via Microsoft Teams on 2nd and 3rd July.
Closing date:25 June 2025
As an equal opportunity employer, we actively encourage applications from all sections of the community. Sightsavers is a Disability Confident Leader and qualified people with a disability are particularly encouraged to apply.
Sightsavers is an employer that does not tolerate any form of harassment and has zero tolerance for sexual exploitation and abuse. All potential candidates will be subjected to rigorous background checks and controls.
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