Role: CRM Consultant - Braze
Rate: £415 p/d – Via Umbrella
Location: South Coast HQ – Highly Remote
Duration: 3 months initial – extensions highly likely
We're working with a well known retailer looking for a Braze Specialist to help establish Braze campaign build design for CRM programmes, providing Braze SME input and enabling best practice to be followed.
Experience Required:
* Expert knowledge of Braze incl. Liquid language knowledge and significant experience in advanced canvas builds
* Is skilled in scoping and delivering programmes with automation and personalisation requirements
* Confident in understanding and using customer data to enable and deliver CRM programmes and has a deep understanding of customer data available in a campaign deployment platform such as Braze
* Is experienced in being integral to CRM programmes strategy and planning
Responsibilities:
* Collaborate with Commercial CRM Managers/Execs, Martech Manager and Analysts in the upfront planning of a CRM programme. Providing Braze SME input and therefore enabling the programme to be defined and built in a best practice way based on Braze capability and the data it holds.
* Build CRM programmes in Braze to the required specification and accurately deploy campaigns to agreed SLAs.
* Manage the workflow of all CRM activation activity, using the workflow management tool Monday, keeping stakeholders updated on progress / issues.
* Follow QA and sign off processes, completing QA documentation and, as final point of sign off, be accountable for 'right first time' deployment.
* Monitor 'campaign health' i.e. campaign deployment metrics relevant to each campaign, enabling us to spot and act on any deployment issues at pace.
* Work collaboratively with Commercial CRM team to ensure the campaign workflow, peer review, proofing and execution processes are successfully implemented and enables the team to work efficiently and without challenges to delivery timelines and accuracy.
* Implement rigorous knowledge management through documentation in Confluence.
* Adhere to data quality/management best practice and regulation including ensuring compliance to GDPR.
Key Decisions
* Decisions relating to the Braze campaign build design for CRM programmes
* Decisions relating to the operations of the Automation team, the processes followed and the approach to knowledge management including tools
* Issues and resolutions related to campaign deployment