The Talent Set are proud to be partnering with ETF to appoint a Head of Marketing to lead a high-performing team and amplify their reach, engagement, and impact. This pivotal role sits at the heart of their transformation. Responsible for crafting and delivering marketing strategies that expand their influence, strengthen their brand, and drive customer acquisition and retention. Collaborating closely with senior leadership, you’ll champion a customer-focused approach to ensure a compelling, audience-led experience across all channels. Key Responsibilities: Lead strategic marketing planning with the commercial leadership team to drive acquisition, retention and engagement. Oversee high-impact digital campaigns, including paid media, SEO, social, and email marketing with automation, working alongside internal teams and agencies. Strategically manage and optimise the ETF website to boost traffic, engagement, and conversions. Design seamless, insight-driven customer journeys that support conversion, upselling, and cross-selling across D2C and B2B audiences. Ensure all marketing assets and messaging reflect ETF’s brand and resonate across channels. Lead and inspire a team of 6, fostering an agile, performance-focused culture and driving innovation. Ideal Candidate: Proven success delivering strategic marketing in D2C and B2B, ideally within membership, education, or related sectors. Expertise in multi-channel, insight-led campaigns that boost acquisition, retention, and engagement. Strong digital marketing and lead generation skills, including SEO, paid search, and content marketing. Strategic leadership in marketing planning and project delivery aligned to business goals. A leader skilled in driving change, innovation and team performance in fast-paced environments. This is a permanent role offering a basic salary between £60,300 -£63,500 per annum. We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.