Paid Social Media Specialist
Location: Poole, Dorset (Hybrid)
Salary: Up to £32,000 (DOE)
Experience: 3+ years in Paid Media (agency experience preferred)
We’re b4b, an award-winning independent digital marketing agency based in Poole, Dorset. Our talented team combines creativity, strategy and technical know-how to deliver integrated marketing campaigns that build brands and drive measurable growth.
From web design and media production to performance‑driven social campaigns, we help our clients show up smarter, bolder and more effectively across digital channels.
Values: Ideas-led, proactive, results-focused, and proudly transformational.
What you’ll be doing
You’ll be joining our team working on paid social strategy and execution across Meta, LinkedIn and other social platforms. With a focus on ROI, creativity and continuous improvement, you’ll help our clients reach, engage and convert the right audiences at the right time.
Key Responsibilities
* Plan, launch, manage and scale Meta, LinkedIn, and other paid social campaigns across B2B and B2C sectors.
* Write and test high‑performing ad copy, creative hooks, and craft visual messaging that resonate with each audience.
* Optimise campaigns using A/B testing, audience segmentation and conversion data.
* Track KPIs, manage budgets, and continuously refine campaigns to hit performance goals.
* Stay ahead of platform changes, trends and opportunities in the paid social space.
* Produce clear, insightful reports and translate data into actionable recommendations.
* Collaborate closely with our SEO, PPC, media and design teams to align campaign activity with broader marketing strategies.
* Build long‑lasting relationships with clients, including presenting campaign results, plans and opportunities in meetings or video calls.
About You
* You’ve ideally got 3+ years’ experience executing paid social campaigns, ideally in an agency environment.
* You’re confident across Meta Ads, LinkedIn Ads, and ideally Google Ads too.
* You understand the full funnel, from awareness to conversions, and how paid social fits into the mix.
* You’re comfortable with GA4 and Meta Pixel and campaign attribution.
* You’re strategic, curious, data‑savvy, and not afraid to try new things.
* You’re collaborative, client‑focused and good at keeping people in the loop.
* You’re creative and enjoy writing and producing visual ad assets that actually perform.
* Knowledge of AI tools and image curation.
Why join b4b?
* Competitive salary (up to £32K depending on experience)
* Hybrid working (3 days in our Poole office after probation)
* Early finish on Fridays (1pm)
* Clear career progression — we love promoting from within
* Ongoing training and support to help you grow
* Regular team socials and milestone celebrations
* Subsidised gym membership + exclusive perks and discounts
* Free on‑site parking
Please only apply if you live nearby and can reliably commute to our Poole office (BH17 7BX). Full‑time, in‑person/hybrid role. No agencies please.
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