Overview
Senior Manager, Land Experience & Product Development at Royal Caribbean Group. Role summary: lead the strategy, development, and execution of immersive, culturally rich, and operationally seamless land-based guest experiences across global destinations, ensuring alignment with brand and business goals.
Role Overview
The Senior Manager, Land Experiences & Product Development is responsible for leading the strategy, development, and execution of immersive, culturally rich, and operationally seamless land-based guest experiences across global destinations. This role ensures that every guest touchpoint ashore reflects the brand’s commitment to deliver on financial growth and guest satisfaction targets.
Essential Duties And Responsibilities
* Experience Strategy & Innovation: Design and evolve a portfolio of land-based experiences that reflect the brand’s premium positioning and guest expectations; identify emerging travel trends and cultural insights to inform new product development; collaborate with brand marketing and commercial teams to ensure offerings are differentiated and aligned with consumer insights.
* Destination & Partner Management: Build and maintain strong relationships with global tour operators, local guides, national and local tourism boards; negotiate contracts and ensure partners meet brand standards for safety, service, and storytelling; conduct regular destination visits to audit and enhance experience quality.
* Operational Excellence: Oversee the end-to-end execution of land-based programs, ensuring smooth coordination with shipboard and shoreside teams; monitor guest satisfaction scores, incident reports, and operational KPIs to drive continuous improvement; lead contingency planning and risk mitigation for destination disruptions.
* Financial & Commercial Leadership: Manage P&L for land experiences, including budgeting, pricing strategy, and revenue optimization; analyze performance data to identify growth opportunities and improve profitability; collaborate with revenue management and sales teams to support pre-cruise and onboard sales initiatives.
* Team Leadership & Development: Lead a high-performing team of destination land managers and coordinators; foster a culture of creativity, accountability, and guest-centric thinking; provide coaching, development plans, and succession planning for team growth.
* Brand & Guest Experience Alignment: Partner with marketing and content teams to promote experiences through compelling narratives and visuals; act as a brand ambassador in destination communities and industry events.
Education, Qualifications & Skills
* 4-year degree or equivalent work experience (preferred).
* 5+ years in Destination Management, Tour Operating, and Product Development experience in tourism or in the luxury cruise/hotel/land segment.
* Excellent verbal communication skills; ability to communicate with clients and internal management.
* Computer skills include Excel, Word, Outlook, and Windows-based programs.
* Capable of conducting travel; strong problem-solving/analytical skills.
* Excellent at preparing presentations using MS PowerPoint; project completion mindset.
Seniority level
* Director
Employment type
* Contract
Job function
* Business Development and Sales
* Industries: Travel Arrangements
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