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As the Digital Data Analyst, your role will focus on delivering data-driven insights with a strong emphasis on product performance and revenue growth. You will be the go-to expert for web and app data collection, tracking metrics, and providing actionable analysis to support Phoenix UK's digital expansion across both B2B and B2C channels.
About the Role
Your responsibilities will include using key data tools to analyze insights, driving business growth through optimized reporting and data-backed recommendations. You will focus on identifying opportunities within the data to support strategic decision-making and enhance overall performance. You will work closely with the Head of Digital and other stakeholders to enable commercial success across digital platforms. Additionally, you'll play a key role in building a pipeline of digital improvements to enhance the overall customer experience and business performance.
Responsibilities
* Own the Digital Dashboard to deliver commercially focused data and insights.
* Act as an expert in web, app, and digital marketing data collection.
* Collaborate with Digital, Finance, and Data Analytics teams to ensure the day-to-day management of the digital dashboard.
* Collaborating with stakeholders to understand goals, identify opportunities, and support roadmaps through data-driven recommendations.
* Using analytical techniques to unearth insights and recommendations for various digital challenges.
* Delivering regular analysis and reporting to the Head of Digital to understand product performance and revenue generation.
* Work with product owners and digital delivery teams to create a pipeline of improvements across our portfolio of Digital products.
* Focus on the commercial impact by quantifying the value of insights to prioritise digital efforts that deliver significant ROI and business outcomes.
* Working with the Data Analytics team to automate reports and dashboards to improve data accessibility for digital products and encourage data-informed decision-making across the business.
Qualifications
* Experience working in a role with Ecommerce / Retail data for both B2B and B2C.
* Experience with visualisation tools such as Power BI / Looker.
* Experience working in a similar Data Analyst role with Ecommerce / Retail data.
* GA4 and GTM experience.
* Ideally experience with BigQuery/SQL.
* Ability to work with large data sets, writing accurate code and identifying insights.
Required Skills
* Experience with visualisation tools such as Power BI / Looker.
* GA4 and GTM experience.
* Ability to work with large data sets, writing accurate code and identifying insights.
Preferred Skills
* Ideally experience with BigQuery/SQL.
Pay range and compensation package
Equal Opportunity Statement
We reserve the right to close this vacancy early if sufficient applications are received.
Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Information Technology and Analyst
* Industries
Pharmaceutical Manufacturing and Retail Pharmacies
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