Digital Growth Manager
1. From £45,000 per annum depending on experience - plus tips
2. Permanent Contract 40hr week
3. Either based in Cornwall or Hybrid - 2 days per week at our Cornwall HQ, 3 days remote or on-site
We’re looking for a commercially driven, hands-on Digital Growth Manager to build and own our digital growth engine.
This is a pivotal role within the marketing team, responsible for delivering measurable performance across paid media, CRM, website optimisation and digital reporting. You will bring digital capability in-house, reduce reliance on external agencies, and create a scalable, data-led growth framework aligned to our masterbrand strategy.
Reporting to the Marketing Director, you will operate at both strategic and executional levels - setting direction while rolling up your sleeves to deliver.
The Rick Stein business has significant untapped digital potential across restaurants, rooms, retail and experiences. With strong brand recognition and loyal audiences, the foundations are in place.
Your role is to unlock growth through:
4. Smarter acquisition
5. Better attribution
6. Clearer customer journeys
7. Automation at scale
8. Commercially accountable decision-making
You will design the systems that power sustainable digital growth for the next decade of the brand
Duties & Responsibilities
Digital Growth & Paid Media (Hands-On Execution)
You will plan, build and optimise performance campaigns across:
9. Meta
10. Google (Search, PMAX, Maps)
11. Retargeting platforms
12. You’ll manage media budgets with clear ROI accountability, tracking cost per lead, customer acquisition cost and return on ad spend.
You will:
13. Implement and manage GA4, pixels, tag manager and conversion tracking
14. Develop audience segmentation and targeting strategy
15. Produce clear, commercially focused monthly performance reports
16. Reduce and ultimately replace external digital agency dependency
Success in this role means measurable reduction in acquisition cost and improved lead quality
Website Redevelopment & Optimisation
You will lead the procurement and delivery of a new, brand-aligned website that reflects the ambition of the masterbrand.
This includes:
17. SEO best practice
18. GenEO optimisation
19. Conversion-led UX
20. Clear customer journey architecture
You will manage developers and partners where required, ensuring on-time and on-budget delivery
Post-launch, you will own CRO improvements, performance testing and ongoing optimisation.
The website must become a growth asset, not simply a brochure.
CRM Selection & Rollout
You will oversee the selection and implementation of a CRM platform that integrates seamlessly with:
21. EPOS
22. Room bookings
23. Table booking systems
24. Other relevant operational platforms
You will design lifecycle automation workflows, build segmentation logic, implement data hygiene processes and deliver automated, template-driven email marketing at scale.
You will also leverage AI tools to drive efficiency in content generation and optimisation.
This work will transform how we communicate with guests, moving from campaigns to connected customer journeys.
Data, Reporting & Commercial Accountability
You will build the dashboards that leadership relies on.
This includes:
25. Clear attribution modelling
26. Tracking customer acquisition cost and lifetime value
27. Monthly growth reporting
28. Performance insights presented to senior leadership
You will ensure every digital decision is rooted in data and commercially defensible
What success looks like
29. Reduction in cost per acquisition
30. Growth in qualified digital leads
31. Successful website rebuild delivered on time and on budget
32. CRM implemented within agreed timeframe
33. Automated lifecycle communications live and performing
34. Reduced external agency spend
35. Clear, consistent monthly growth reporting
About You
36. You are a systems thinker with commercial instinct.
37. You combine strategic clarity with executional confidence. You are comfortable setting direction, but equally comfortable inside ad platforms, analytics dashboards and CRM workflows
You likely bring:
38. 4–7+ years in digital performance marketing
39. Hands-on paid media execution experience
40. CRM implementation or migration experience
41. Website build or major digital project leadership
42. Strong understanding of SEO and conversion optimisation
43. Confidence with GA4, tracking and analytics tools
44. Experience within hospitality, lifestyle or multi-site retail would be advantageous, particularly where CRM integrates with booking or POS systems.
Personally, you are:
45. Commercially minded
46. Calm under complexity
47. Self-directed and accountable
48. Collaborative across brand, operations and finance
49. Comfortable presenting performance insights at senior level
Benefits
50. Staff discounts. You'll get discount in our restaurants, shops and online and discounted hotel stays and cookery courses.
51. Brilliant tips. On top of your salary you'll earn tips, paid weekly into your bank.
52. Holiday. You'll get 28 days paid holiday every year which increases after 2 years
53. Free meal for two. After one year with us, you'll get a complimentary 3 course meal for two people in one of our restaurants every year.
54. Pension scheme. To help save for your future, you’ll be automatically enrolled in our pension scheme after your first 3 months.
55. Employee Assistance Programme. Wellbeing and engagement platform offering support, counselling sessions and retail discounts online and on the high street.
For more details about the role and the business click here