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Marketing manager - fashion

Manchester
Tagged Resources Recruitment specialists supplying Fashion, Beauty, Food and Home
Marketing manager
Posted: 28 March
Offer description

Job Description

The Role

We’re looking for a Marketing Manager to own and grow the entire marketing function for a modern multi-brand fashion house designing, developing and scaling global apparel, footwear and accessories brands.

You’ll lead a crew across Creative, Social & Affiliates, PR, and agency partners, making sure every touchpoint feels aligned, on-brand, and built to move the needle.

This is a strategic, hands-on role inside a brand that’s scaling fast across international markets. The right person is a sharp, culture-led marketer who can build and execute a global strategy across all consumer touchpoints, with a strong commercial mindset and deep understanding of key retail accounts.

You’ll own the marketing calendar, budgets, and cross-functional alignment — driving the brand’s vision, story, and growth across digital and IRL while developing a small, ambitious team hungry to make noise on a global stage.

Benefits

• Desirable city centre location with flexible working hours

• 25 days paid holiday plus bank holidays (also option to sell holidays)

• The opportunity to go on courses and get additional training in the ecommerce field.

• Competitive starting salary

• Massive staff discounts across all our brands

• Free membership to our on-site gym

• Health plan and Staff perk package.

Key responsibilities

* Build and execute a full-funnel marketing strategy across brand, digital, community, and e-commerce, keeping the streetwear consumer at the centre of every decision.
* Lead, mentor, and inspire a multidisciplinary marketing team spanning Performance, Social & Affiliates, and Creative, creating space for big ideas and sharp execution.
* Set clear KPIs, budgets, and priorities that drive sustainable growth while strengthening brand heat and equity.
* Turn brand vision into bold, actionable campaigns and initiatives that show up consistently across all markets and platforms.
* Make sure every move in marketing ladders up to wider business and commercial goals, from brand awareness to sell-through.
* Partner with the Creative Lead on campaign direction, launches, and content, ensuring everything looks and feels unmistakably on brand.
* Guard the brand’s visual identity and storytelling, keeping the output sharp, consistent, and culturally relevant.
* Champion a culture of creativity, experimentation, and test-and-learn thinking across the team.
* Keep authenticity at the core of everything, rooted in real streetwear culture rather than trends for trend’s sake.
* Lead social, community, and affiliate strategies that reflect brand values and build long-term loyalty.
* Scale community and creator programs, nurturing relationships with athletes, ambassadors, creators, and partners who genuinely align with the brand.
* Drive regional activations across key markets (UK, EU, North America), adapting tone and tactics while staying true to the brand.
* Work closely with Product, E-commerce, and Operations to power product launches, seasonal drops, and key merchandising moments.
* Own marketing calendars, campaign planning, and brand activations across the business end-to-end.

Experience

* 6–10+ years’ marketing experience, ideally in streetwear, fashion, or culture-led consumer brands.
* Deep feel for culture, trends, and audience behaviour, you understand what moves the community and what doesn’t.
* Proven track record leading and growing multidisciplinary marketing teams.
* Strong grasp of both brand and performance marketing, and how they work together across the funnel.
* Experience concepting and delivering standout campaigns, content strategies, and brand narratives.
* Confident using data, analytics, and insight to refine strategy and measure impact, without losing the creative edge.
* Comfortable in a fast-paced, entrepreneurial environment where things move quickly and ownership is key.
* Visionary and hands-on, you can set the direction, then roll up your sleeves to make it happen.

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