Job Description
Location: Belfast (with UK & Ireland travel)
Compensation: Base salary £30,000-35,000 + performance-based commission (strong OTE of £72k+)
Type: Full-time
About Us
We’re a fast-growing sports & gifting brand bringing “mystery shirt” magic into the real world – via claw machines and vending machines packed with surprise football jerseys.
We’re at the very start of this channel and our long-term ambition is to place 800+ claw and vending machines across the UK & Ireland in high-footfall, football-focused venues.
Once we’ve cracked the UK & Ireland model, the plan is to expand this rollout into Europe and the USA – turning it into a serious global revenue stream.
The Role
Your mission is simple:
Get our claw and vending machines into great locations on a revenue-share model and turn those locations into long-term, high-performing accounts.
You’ll be responsible for the full sales cycle – from identifying target venues, to getting in front of decision-makers, to negotiating terms and overseeing successful installs.
This is a role for a closer with a track record, not a “starter”. If you know how to sell physical, space-taking products into venues (or similar), this will feel familiar – just more fun.
What You’ll Be Doing
Sales & Business Development
* Build and manage a pipeline of target venues, including:
* Football stadiums and clubs
* Shopping centres and retail destinations
* High-footfall leisure sites (arcades, attractions, cinemas, bars, student hubs, family venues, etc.)
* Research and map decision-makers (centre managers, commercial managers, tenant coordinators, operations, etc.) and get in front of them via outbound (cold email, calls, LinkedIn, in-person visits).
* Pitch our claw/vending machine concept and revenue-share model in a clear, commercial way that makes it a no-brainer for the venue.
* Create tailored proposals and negotiate commercial terms (revenue splits, minimum terms, placement, branding, etc.).
* Own the full sales cycle from first contact → proposal → negotiation → signed agreement → handover/installation.
Account Management & Expansion
* Act as key point of contact for venue partners – check performance, resolve issues, and keep relationships warm.
* Monitor machine performance by location, flag under-performance early, and propose solutions (relocation, offer tweaks, creative changes).
* Identify upsell / expansion opportunities (more machines, better placements, additional venues in the same group).
Execution & Operations Coordination
* Work closely with operations to schedule machine installs, maintenance and replenishment.
* Ensure all venue requirements (H&S, insurance, risk assessments, branding guidelines) are captured and communicated.
* Feed back on what you’re seeing “on the ground” – what types of venues and positions work best, what objections are coming up, what offers resonate.
Reporting & Targets
* Own and report on a clear set of KPIs: machines placed, signed venues, average monthly revenue per machine, pipeline value, win rate.
* Keep CRM / pipeline organised and up to date – no black holes, no mystery deals.
What We’re Looking For
Non-negotiable: proven track record.
We’re looking for someone who has already sold into venues / locations and can show it.
Must-haves
o 3+ years B2B sales experience with a strong new business focus (not just farming existing accounts).
o Proven success selling physical or location-based products or services, such as:
o Vending / amusement / arcade / gaming machines
o POS / kiosks / retail hardware
o Experiential / in-store activations
o Other space-taking installations into venues
o Confident negotiating commercial agreements and revenue-share models.
o Comfortable being out on the road, visiting sites, walking a venue and spotting where something would perform best.
o Strong communication skills – in-person, on the phone, and over email. You can explain the numbers clearly and get to a decision.
o Highly self-motivated and comfortable working in a fast-paced, entrepreneurial environment with clear targets.
Nice-to-haves
o Existing relationships with stadiums, football clubs, shopping centres, or leisure groups.
o Experience working with landlords, asset managers, or centre managers.
o Interest in football and fan culture – you “get” the product and the audience.
What Success Looks Like in 12 Months
o A healthy, visible pipeline of targeted venues with clear next steps.
o A growing network of signed locations with machines installed and trading.
o Real, measurable monthly revenue from the machines – and a clear view of which types of locations perform best.
o A clear, data-backed rollout plan that makes scaling to hundreds of machines (800+ over time) in the UK & Ireland – and then into Europe and the USA – feel achievable, not hypothetical.
Why This Role Is Exciting
o You’re early in a new revenue channel – you get to shape how it works and help design the playbook that scales to 800+ machines.
o Clear line between your work and visible, tangible results (machines on-site, fans playing, revenue generated).
o Base salary plus meaningful commission upside – the more you place and the better the machines perform, the more you earn.
Real scope to grow with the project – from UK & Ireland rollout to international expansion as we move into Europe and the USA.