Overview
Zendgroup owns and operates a growing portfolio of high‑performing businesses, including Zendbox, Zendlabs, Zendpack, and Zendstudios. We are seeking an experienced Head of Marketing to lead marketing strategy and performance across the Group.
Responsibilities
* Own the Group‑wide marketing strategy and be accountable for marketing’s contribution to growth.
* Define and own the Group marketing strategy, roadmap, and priorities.
* Apply clear positioning and messaging across Zendgroup and its portfolio businesses.
* Translate Group objectives into focused marketing plans with clear commercial outcomes.
* Act as a senior marketing voice within the leadership team.
* Own marketing KPIs linked to pipeline, revenue, customer acquisition, and brand growth.
* Partner with the Sales team to drive demand generation, lead quality, and conversion.
* Decide where to invest (channels, content, markets, tools) to maximise return.
* Ensure marketing activity supports both short‑term performance and long‑term brand building.
* Lead and develop a blended team of in‑house marketers, freelancers, and specialist agencies.
* Design the right team structure and capabilities as the Group grows.
* Continue to build on the high‑performing content and campaign engine we’ve put in place for our multiple Group businesses.
* Set high standards for processes and ways of working across marketing.
* Own brand consistency, tone of voice, and quality across all touchpoints.
* Oversee content strategy, campaigns, PR, events, and communications.
* Ensure marketing output reflects the ambition and credibility of the Group.
* Own and manage marketing budgets at Group level.
* Track performance, ROI, and effectiveness across channels and businesses.
* Report clearly on results, insights, and recommendations to senior leadership.
* Continuously improve through testing, learning, and optimisation.
Qualifications
* Proven experience in a senior marketing leadership role (Head of Marketing, Marketing Manager, or equivalent).
* Experience operating in complex, multi‑brand or B2B/eCommerce environments.
* Strong understanding of brand, demand generation, and performance marketing.
* Track record of owning strategy and delivering growth outcomes.
* Experience building and leading teams, agencies, and partners.
* Commercially astute, confident working with revenue targets and leadership teams.
* Comfortable making prioritisation decisions in fast‑moving environments.
* Skilled at reporting on metrics, data, and insights (preferably with HubSpot experience).
Personal Qualities
* Strategic, decisive, and outcome focused.
* Credible and confident working at leadership level.
* Collaborative, pragmatic, and low‑ego.
* Able to balance long‑term thinking with short‑term delivery.
* Motivated by building something meaningful and scalable.
Benefits
* Competitive salary (DOE).
* Hybrid working – 2‑3 days per week in our Paddock Wood office.
* A senior role with real influence across a growing Group.
* The opportunity to shape marketing as a true growth engine.
* A collaborative, ambitious culture with room to build and lead.
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