Product Marketing Manager – EMEA Content & Narratives
Location: London, UK
Length: 12 Months
Rate: £ 48.08 p/h (Inside IR35)
Hours: 9am – 6pm (Hybrid)
Key Responsibilities:
* Marketing Strategy & Execution:
* Lead marketing strategies and go-to-market plans for products/features.
* Drive campaigns across channels and assess performance to optimize results.
* Develop brand messaging, positioning, and product narratives aligned with Google's voice.
* Content Development:
* Independently create and iterate on marketing content in collaboration with cross-functional teams.
* Manage production and publishing of marketing content.
* User & Market Insights:
* Conduct and guide user research and market analysis.
* Generate insights to inform product positioning and lifecycle strategies.
* Cross-Functional Leadership:
* Collaborate with sales, product, UX, and research teams.
* Mentor junior team members and act as a trusted partner to senior stakeholders.
* Stakeholder & Campaign Management:
* Manage multiple stakeholder interests and external agency/vendor relationships.
* Oversee the execution of medium to large-scale campaigns and user engagement strategies.
* Strategic Planning:
* Help define regional marketing strategies and resource allocation.
* Track key product/business metrics to guide decisions.
* Inclusion & Culture:
* Foster an inclusive culture, champion DEI practices, and promote psychological safety in team environments. Key Skills & Qualifications (Mandatory):
o Brand Management: Experience developing brand strategy and positioning.
o Campaign Management: Full lifecycle knowledge from planning to reporting.
o Client/Partner Management: Ability to lead and influence stakeholders.
o Consumer Behavior: Understanding of how user behavior impacts marketing and product design.
o Data Analysis: Skilled in using data to inform strategy and decision-making.
o Go-to-Market Expertise: Knowledge of launching products and gathering user feedback.
o Industry Knowledge: Awareness of market trends, competitors, and tech landscape.
o Content Strategy: Ability to write marketing briefs and develop compelling product positioning.
o Storytelling & Leadership: Strong narrative creation and confidence in senior stakeholder engagement.