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Director, Analytics – Contract role (unknown duration). Pay rate: unknown. Location: London, England, United Kingdom. Experience: 7–10 years in digital marketing analytics. Skills: Python, SQL, storytelling, visualization (Tableau, etc.), leadership.
VaynerMedia is a contemporary global creative and media agency founded in 2009, with offices worldwide. We are an Equal Opportunity Employer and provide equal employment opportunities to all staff members and job applicants without regard to any protected class. Candidates must be authorized to work in the UK.
About the Role
The Director, Analytics will develop a high‑quality data analytics team, serve as a trusted advisor to clients and internal teams, and ensure insights translate into impactful business decisions. The role involves mentoring talent, fostering learning culture, and elevating the agency’s analytics capabilities.
Responsibilities
* Collaborate cross‑functionally with senior leaders across media, strategy, and creative teams.
* Serve as a trusted advisor to clients, developing analytics frameworks, measurement plans and success metrics.
* Guide clients in evolving success measures, leveraging first‑party data and predictive modeling.
* Define and drive the analytics agenda in alignment with business objectives.
* Oversee reporting, dashboards and modelling deliverables for accuracy and timeliness.
* Lead development of measurement frameworks – Marketing Mix Modelling (MMM), Multi‑Touch Attribution (MTA), closed‑loop attribution.
* Leverage first‑party data to enhance audience targeting and media effectiveness.
* Lead high‑stakes presentations and discussions with senior stakeholders.
* Support new business development efforts for the Analytics practice.
* Lead and develop a team of analytics professionals, providing mentorship and strategic guidance.
* Foster a collaborative, growth‑oriented team environment, coaching analysts on technical skills and industry best practices.
* Integrate AI and machine learning techniques into analytics workflows, including automating data cleaning and creative tagging, predictive modelling, sentiment analysis and topic discovery.
* Champion AI‑powered tools and frameworks to improve measurement, optimise media and creative performance and unlock new efficiencies.
Qualifications
* 7–10 years of experience in digital marketing analytics, with a media focus and deep understanding of paid & organic social media.
* Deep understanding of digital media channels, measurement methodologies and performance marketing.
* Experience with campaign analyses in Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
* Experience with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle.
* Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent.
* Experience leading and managing a team of analysts across one or more accounts.
* Significant experience in client communications, including presentation, brainstorming and thought leadership.
* Experience with retail media, omnichannel attribution, performance marketing, and/or closed‑loop attribution.
* Experience with Python & SQL.
* Advanced skills in Excel including pivot tables, V‑Lookups and macros.
Benefits
* Unlimited Holiday + 1 day Birthday Leave
* YuLife (online discount platform)
* Journey EAP – proactive and crisis support with life concierge services
* Enhanced Parental Leave
* Unlimited Coaching sessions (private and team classes)
* Cycle to work scheme
* Employee Assistance Program (Financial, Mental and Physical Wellbeing)
* Cash Plan with Medicash – Level 1 cover, option to add partner, 4 children can be added for free
* Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras
* Life Assurance
* Income Protection
* Group Personal Pension
What You Should Know About VaynerMedia – We think “lab” not “agency”. We get excited about solving business problems, not creating ads for the sake of making advertising. Our culture and energy reflect that. We believe 100 % that brands can be built on digital platforms and we flip the traditional advertising model.
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