Job Title: Social Media Specialist &
Content Co-ordinator, Black Rock Restaurant Group
Location: Brighton, Head Office
Full-Time | Permanent
Black Rock Restaurant Group is one of the UK’s most exciting
independent restaurant groups, with standout venues across London and Brighton
including The Coal Shed, Burnt Orange, The Salt
Room, Tutto and new opening The Crazy Goose.
Founded by acclaimed restaurateur Razak Helalat, Black Rock
Restaurant Group is a place where passion, quality, and hospitality come
together – and where your career can grow and thrive.
About the Role:
We're looking for a dynamic and creative Social
Media Specialist and Content Co-ordinator to be the voice and visual
storyteller for our six premium restaurants. This role combines hands-on
content creation with coordination and planning, to enhance our brand
reputation, engage our audience, and drive customer acquisition across all relevant
digital platforms.
Reporting into the Brand Marketing Manager, you will be
responsible for developing and executing a compelling social media plan, growing
our online communities, and curating high-quality visual and written content
that truly captures the experience and personality of each venue. A key aspect
of this role involves working with freelance content creators and agencies to
ensure we create strong and valuable content true to the brand.
Key Responsibilities:
Social Media Strategy & Management
* Develop
and implement comprehensive social media plans for each of our five
venues, aligning with overall marketing objectives and the brand guidelines.
* Manage
and maintain all social media channels (e.g., Instagram, Facebook, TikTok,
Pinterest), ensuring a consistent brand voice and visual identity.
* Plan,
schedule, and publish engaging content, including images, videos, stories,
and reels.
* Monitor
social media trends, tools, and applications, actively testing and
implementing new approaches.
* Analyse
social media performance using relevant metrics, providing regular reports
and insights to inform future strategies.
* Actively
engage with our online community, responding to comments, messages, and
reviews in a timely and professional manner to foster positive
relationships.
Content Creation & Curation
* Supported
by external agencies, produce high-quality, original content (photography,
videography, graphic design, copywriting) showcasing our venues, food and
drink offerings, events, and unique experiences.
* Work
with the brand manager to identify, vet, and build relationships with
freelance photographers, videographers, and content creators to generate
diverse and compelling content.
* Brief
and manage freelance creators, ensuring content aligns with brand
guidelines and project objectives.
* Work
with our UGC agency to find and brief creators.
* Funnel
content across different marketing channels i.e. CRM newsletters, web
pages, blogs and internal comms.
* Coordinate
weekly content calendars for all venues, ensuring a comntinued online
presence.
* Oversee
the editing and approval process for all externally produced content.
* Maintain
a well-organised digital asset library for all venues.
Online Communication & Engagement
* Execute
engaging online campaigns to drive bookings, event attendance, and brand
awareness.
* Monitor
online reviews and mentions, contributing to our online reputation
management.
* Collaborate
with the wider marketing and venue teams to ensure consistent messaging
across all platforms.
* Stay
up-to-date with industry news and competitor activities to identify
opportunities and challenges.
Skills & Experience
* Proven
experience (2+ years) in a social media and content creation
role, ideally within the hospitality, retail, or a similar customer-facing
industry.
* Demonstrable
portfolio showcasing strong photography, videography, and graphic
design skills.
* Proficiency
with social media management tools and analytics platforms.
* Experience
with content creation software (e.g., Adobe Creative Suite -
Photoshop, Lightroom, Premiere Pro; Canva).
* Excellent
written and verbal communication skills with a keen eye for detail and a
strong command of grammar and spelling.
* Ability
to craft compelling narratives and engaging copy tailored to different
platforms and audiences.
* Strong
understanding of current social media trends and best practices.
* Experience
working with and managing freelance content creators is highly desirable.
* Self-motivated,
proactive, super organised and able to manage multiple projects
simultaneously.
* A
passion for hospitality, food, drink, and creating exceptional
experiences.
What We Offer
We believe in investing in great people. As part of our leadership team, you’ll
play a key role in shaping the future of one of the UK’s most respected
hospitality groups.
* A
competitive salary of £30,000 per annum.
* Team
incentives, rewards, and memorable trips
* 50%
discount for you, family, and friends at all Black Rock Group
restaurants
* An extra
day’s holiday every year for your first five years
* Refer
a Friend Scheme
* Cycle
to Work Scheme
* Genuine career
development within one of the UK’s most respected restaurant
groups
Why Join Us?
With venues across Brighton and London, including The
Salt Room, Burnt Orange, Tutto, The Coal Shed and The Crazy
Goose, we offer excellent progression opportunities across the
group.
If you want to be part of something special, and join
the friendliest team in town, we’d love to hear from you.