About Sampl
Sampl is on a mission to digitise the product sampling industry, helping the world's leading FMCG, beauty and consumer brands run high-performance product trials through targeted in-home sampling and cashback campaigns. Trusted by 250+ global brands across 35 countries—including Estée Lauder, Colgate-Palmolive, Mondelez, Mars and Kao—our platform delivers precise targeting, measurable outcomes and clear insight into how sampling drives customer behaviour, from real-time data and reviews to in-store sales attribution. Operating across the UK, Europe and the US, and powered by award-winning technology including SamplPay, our cashback engine, we are one of the fastest-growing companies in the UK and are scaling into new markets, categories and retail partnerships as we enter our next phase of global growth.
The Role
This is a senior commercial leadership role with full ownership of Sales and Account Management, responsible for revenue growth across the UK, EU and US. You will lead, coach and scale a growing commercial team, owning GTM structure, pricing, forecasting and expansion strategy. This is not a pure closing role—success comes from building a high-performing, repeatable revenue engine, not being the top seller. You will step into deals where it matters—enterprise pricing, RFPs, complex negotiations—and play a key role in international expansion and long-term commercial planning.
About You
We're looking for an experienced, growth-oriented commercial leader who thrives in a fast-moving, non-corporate environment.
You are
* Team-first and coaching-led, you develop people, not just pipelines
* Commercially sharp with strong consultative selling instincts
* Comfortable with complexity, enterprise deals, pricing, RFPs, long cycles
* Clear, confident and collaborative in how you communicate
* Hands-on when needed, but focused on scale and structure
* Pragmatic and positive, with no time for corporate theatre
Key Responsibilities
Revenue & Growth
* Own Sampl's revenue performance and commercial targets
* Balance new logo acquisition with expansion across existing accounts
* Build predictable pipeline generation, qualification and forecasting
* Increase enterprise-level AM maturity and multi-market relationships
Leadership & Team Development
* Lead Sales, Account Management, RevOps and Lead Gen functions
* Deliver structured coaching via regular 1:1s and team sessions
* Raise standards across discovery, consultative selling and AM
* Create a supportive, accountable, high-performance culture
Commercial Operations
* Own pricing, proposals and RFPs, reducing reliance on the CEO
* Drive adoption of Gong, MEDDPICC and forecasting disciplines
* Maintain strong Salesforce hygiene and workflows
* Turn Lead Gen into a high-output, sales-led function
GTM & Expansion
* Lead EU and US go-to-market strategy
* Shape ICPs, category positioning and commercial playbooks
* Support multilingual hiring (German, French, Spanish)
* Advise on scalable commercial org design
Cross-Functional Collaboration
* Partner with Marketing on messaging, case studies and pitches
* Influence Product with client insight and commercial intelligence
Experience & Skills
Essential
* 10-15 years in senior B2B Sales / AM leadership roles
* Experience selling into FMCG, CPG, D2C, Beauty, Pet, Health or MarTech
* Strong background in consultative, enterprise or agency-style selling
* Experience leading teams of 6-15+ in high-growth environments
* Strong experience with RFPs, pricing and complex deal cycles
* Familiar with Salesforce, Gong (or similar), MEDDICC/MEDDPICC
Desirable
* Experience scaling revenue in the EU and/or US
* Background in sampling, retail media or data-led marketing
* German, French or Spanish (or experience hiring multilingual teams)
Why Join Sampl
* A genuinely innovative product solving real problems for global brands
* Huge growth opportunity across the EU and US
* A senior leadership role with real strategic influence
* Transparent, high-trust partnership with the CEO
* A smart, ambitious commercial team ready to scale
* Modern, creative culture—no suits, no corporate nonsense
Benefits
* Competitive base salary + bonus tied to growth targets
* EMI share options
* Flexible hybrid working (2+ days/week in Brighton)
* Pension scheme
* Private healthcare & wellbeing package
* Generous holiday allowance, including year-end shutdown
* Regular team socials and supportive, high-energy culture
Sampl encourages applications from candidates from diverse and underrepresented backgrounds.
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