Senior Marketing Manager / Head of Marketing
London | Full-Time
Join B Bagel – and help build the UK’s leading bagel brand. B Bagel is growing fast, fueled by a bold vision: to become the UK’s number one bagel brand. Our mission? To bring a fresh, contemporary celebration of bagels to London—powered by our core values: Quality, Generosity, People, and Good Vibes.
This is a pivotal role for a creative, commercially minded marketing leader who’s excited to shape a brand poised for national growth. Working closely with our Co‑Founder, you’ll design and deliver a 360° marketing strategy that grows our customer base, strengthens our brand, and champions an exceptional customer experience across all touchpoints.
What You’ll Lead
Brand Development
* Create our first comprehensive B Bagel Brand Book, building on our existing positioning and brand pillars.
Brand Leadership & Growth
* Develop and execute end‑to‑end marketing strategies that drive awareness, customer acquisition, and revenue.
* Ensure brand consistency across every customer interaction.
* Oversee branding initiatives, ensuring they align with our identity and values.
Customer Acquisition & Digital Marketing
* Manage campaigns across our three core sales channels:
* 🥯 In‑store • 🚚 Deliveroo/Home Delivery • 🏢 Corporate orders (Slerp, Just Eat for Business, Feedr & more)
* Deliver integrated campaigns across digital, social, email, paid media, offline activations, and local store marketing.
* Optimise website, SEO, Google My Business, and paid media to drive reach and conversions.
* Manage CRM and loyalty to deepen customer engagement and encourage repeat business.
Brand & Store Experience
* Conduct regular store marketing audits to ensure a consistent, high‑quality brand experience.
* Partner with Operations to execute marketing initiatives across all locations.
* Produce in‑store marketing materials that align with our brand standards.
Campaigns, Advertising & Partnerships
* Plan and deliver advertising campaigns, seasonal promos, and special events.
* Collaborate with influencers, local businesses, and community partners.
* Lead photoshoots and content creation for social, marketing assets, and product launches.
New Product Development
* Drive NPD marketing from insight to launch with compelling campaigns, in‑store activation, and digital promotion.
* Produce supporting materials that drive customer excitement and adoption.
Budget & Performance Management
* Manage the marketing budget and ensure campaigns deliver strong ROI.
* Analyse KPIs, track performance, and make data‑driven decisions.
* Stay ahead of trends through market and competitor research.
Who You Are
You're creative, strategic, hands‑on, and excited by the opportunity to help shape a high‑growth brand. You thrive in fast‑paced environments, love bringing ideas to life, and enjoy rolling up your sleeves to make things happen.
Why Join B Bagel?
* Be part of a brand on an exciting growth journey
* Work closely with founders and shape the marketing function from the ground up
* Make a real impact on how the UK experiences bagels
* Join a team built on creativity, warmth, and good vibes
If you're ready to lead brand growth, create exciting campaigns, and help define the future of B Bagel, we’d love to hear from you.
Apply now or message us directly for more information.
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