Company Description
Clipper UK Ltd is the exclusive distributor of Clipper lighters throughout the UK and Northern Ireland. The brand is owned and manufactured by Flamagas S.A., founded in Barcelona in 1959. Clipper is the world leader and Number 1 consumer brand in refillable lighters with a focus on design, quality, and safety standards. The company has subsidiaries and distribution in over 90 countries worldwide.
Role Description
This is a full-time on-site role for a National Account Manager (Retail & Discounters) located in Basildon. The National Account Manager will be responsible for account management, business planning, customer service, communication, and sales to drive growth and maintain relationships with key retail and discounter accounts.
Qualifications
* Account Management and Business Planning skills
* Customer Service and Communication skills
* Sales skills
* Strong negotiation and problem-solving abilities
* Experience working with retail or discounters is a plus
* Bachelor's degree in Business Administration or related field
Detailed Description
1. Sales Strategy Development: Develop comprehensive sales strategies and plans to penetrate the Organized Retail & Discounters markets effectively. This involves identifying target markets, setting sales goals and targets, and determining the approaches needed to achieve them.
2. Customer Acquisition and Retention: Prospect, identify, and acquire new convenience stores and wholesale clients. Maintain strong relationships with existing customers, providing exceptional service and support to ensure satisfaction and loyalty.
Develop strategies to retain customers and maximize customer lifetime value.
3. Territory Management: Effectively manage sales territories and routes to optimize coverage and reach within the convenience and wholesale sectors. Plan sales visits, prioritize accounts, and allocate resources to maximize sales opportunities within assigned territories.
4. Product Knowledge and Promotion: Possess in-depth knowledge of products or services offered and effectively
communicate their features, benefits, and value propositions to customers. Develop and execute promotional activities and marketing campaigns to drive sales and increase brand awareness.
5. Pricing and Negotiation: Set competitive pricing strategies and negotiate terms and conditions with customers to secure profitable deals. Balance pricing considerations with customer needs and market dynamics to maximize revenue and profitability.
6. Sales Forecasting and Planning: Forecast sales projections, set sales targets, and develop action plans to achieve or exceed targets within the convenience and wholesale channels.
Analyse sales data and market trends to identify opportunities and challenges and adjust sales strategies accordingly.
7. Cross-Functional Collaboration: Collaborate with internal teams such as marketing, product management, operations, and logistics to ensure alignment of sales efforts with overall business objectives. Provide input and feedback to support product development, marketing strategies, and supply chain planning
8. Performance Analysis and Reporting: Monitor sales performance metrics, track progress against sales targets, and analyze variances to identify areas for improvement. Prepare regular sales reports, forecasts, and presentations for management review and strategic decision-making.
9. Market Intelligence and Competitor Analysis: Gather market intelligence, monitor competitor activities, and stay abreast of industry trends and developments within the Organized Retail & Discounters sectors. Leverage insights to identify competitive advantages and adjust sales strategies accordingly.