Strategic Communications Lead: Future NHS Workforce Solution
Strategic Communications Lead: Future NHS Workforce Solution
Are you a dynamic, passionate communication professional looking for a new challenge? We have an exciting opportunity to join us as a Strategic Communications Lead to support the national delivery of the Future NHS Workforce Solution, a programme that will build on the success of the Electronic Staff Record (ESR), which is the national HR and payroll system for the NHS. This is a brand-new role where you can make a real impact across the NHS at this exciting time of transition.
You'll take on responsibility for designing and delivering a robust communications strategy key to delivery of the programme. You will be part of the programme's senior team and provide expert communications advice so a high level of emotional intelligence to build trust and inspire others is a must.
You'll also work closely with the Strategic Engagement Lead to ensure a seamless approach to communications and engagement. You will direct the work of a small, dedicated communications team, with your professional home being the NHSBSA Communications and Marketing team.
What do we offer?
* 27 days leave (increasing with length of service) plus 8 bank holidays
* Flexible working (we are happy to discuss options such as compressed hours or reduced hours)
* Hybrid working model (we are currently working largely remotely)
* Active wellbeing and inclusion networks
* NHS Car lease scheme
* Access to a wide range of benefits and high street discounts!
Main duties of the job
* Developing, implementing and evaluating a communications and marketing strategy and approach for the Future NHS Workforce Solution programme agreed with the programme SMT and Head of
* Communications and Marketing.
* Working closely with the Strategic Engagement Lead and Readiness and Implementation team to understand key stakeholders and influencers, then developing collateral to share information and updates about the programme.
* Developing, implementing and evaluating high-quality, external communications campaigns to influence demand and behaviour change, according to programme objectives.
* Ensuring our communications activity uses data and insight to understand what our customers need, how they behave, how we can change behaviour and to evaluate our work.
* Building strong and positive relationships with senior colleagues and networks across the programme and wider NHSBSA.
* Demonstrate success in the handling of high profile, complex, sensitive issues to protect the reputation of the programme and ensure context is provided to responses where appropriate.
* Working closely with the Internal Communications and Engagement team to deliver a comprehensive programme of activity during a critical time of transformation and change for the programme, aiming to increase colleague engagement.
About us
Here at the NHS Business Services Authority (NHSBSA), what we do matters.
We manage the NHS Pension scheme, process prescription payments and much more. Our services are used by NHS organisations, contractors and the public: we’re proud to be part of something meaningful, that touches millions of lives.
We design our services around customer needs and place people at the heart of our organisation. That’s why when you join us, you’ll be empowered and supported to help your career grow.
As one of the UK’s Best Big Companies to work for, we’re connected to our values: Collaborative, Adventurous, Reliable and Energetic. We care about our people, our purpose, and your progress.
We strive to offer a fantastic colleague experience, where every colleague is heard, supported and respected. Wellbeing, diversity and inclusion is at the centre of this, and you can join our Lived Experience Networks who help us bring our authentic selves to work.
We’re committed to being a flexible employer and we try to offer a working pattern that suits you where possible, through hybrid working, flexible hours and more.
Alongside a competitive salary with pay progression, we offer a people-centric benefits package, connecting you to the rewards and benefits you value most!
Ready to join us in delivering business service excellence to the NHS, helping people live longer, healthier lives? Apply today and see where the NHSBSA can take you.
We are people connected to care.
Job Description
Job responsibilities
The Strategic Communications Lead is responsible for leading internal and external communications for the Future NHS Workforce Solution, one of our most complex programmes of work. The current solution, the NHS Electronic Staff Record (ESR) is the national HR and payroll system for the NHS, processing £55 billion in payments each year to NHS colleagues.
We have a timeframe of five to seven years to transition all NHS organisations and users from ESR to our new solution. As part of the Senior Management team (SMT) for the programme, you will have accountability for designing and delivering a communications and marketing strategy which will include a number of key areas of focus: the management of the reputation of the programme amongst our internal and external stakeholders, providing expert support and advice, determining messaging for the programme and ensuring that it is distributed to the right audiences through the right channels. You will have a key role to play alongside the Strategic Engagement Lead in supporting our readiness and implementation team to secure buy-in and commitment from our user organisations to adopt the full new solution. You will also ensure that internal colleagues within the programme and the wider NHSBSA are kept informed and engaged. You will devise proactive plans and campaigns to support the longer-term programme objectives and milestones.
You will direct the work of a small, dedicated communications team and your professional home will be the NHSBSA Communications and Marketing team, who you will work closely with to deliver your strategy. You will also need to have an excellent relationship with the current service team and in particular, the readiness and implementation team. Your strategy will also focus on outcomes using best practice from the Government Communication Service (GCS) in all aspects of your work, ensuring it is based on insight and consistently evaluated.
You will draw on the skills of the wider NHSBSA Communications and Marketing team to build on the rapid response social media capability, enabling swift and effective engagement that promotes accurate information and supports a fact-based public conversation. In addition, you will use the expertise of the Internal Communications and Engagement team to deliver a strengthened programme of activity during a time of transformation and change within the programme.
You will also be responsible for providing regular reports to members of the Future NHS Workforce Solution SMT, Communications and Marketing SMT and support quarterly updates which are presented to the NHSBSA Leadership team.
In this role, you are accountable for:
* Developing and maintaining excellent working relationships with the wider NHSBSA Communications and Marketing team, trade journalists and Senior Managers at the NHSBSA.
* Developing, implementing and evaluating a communications and marketing strategy and approach for the Future NHS Workforce Solution programme agreed with the programme SMT and Head of Communications and Marketing.
* Working closely with the Freedom of Information team to ensure context is provided to responses where appropriate, and that responses to Parliamentary Questions reflect the pensions narrative.
* Quality assuring all programme press releases and media responses to ensure appropriate tone of voice and that the wider NHSBSA narrative and key messages are reflected where appropriate.
* Dealing with highly complex and sensitive information where you will need to influence and persuade senior managers to take an appropriate communications approach.
* Developing a crisis communications plan for the service in line with the corporate plan and ensuring colleagues, our customers and stakeholders are kept up to date of the action being taken.
* Working closely with the Digital and Social Media team to understand sentiment and perception of the programme and solution on social media, taking the opportunity where appropriate to reclaim a fact-based debate.
* Working closely with the Internal Communications and Engagement team to deliver a comprehensive programme of activity during a critical time of transformation and change for the programme, aiming to increase colleague engagement.
* Working closely with the Strategic Engagement Lead and Readiness and Implementation team to support the strategic approach to external engagement, identifying speaking opportunities and ensuring events and presentations are on brand and on message.
* Working closely with the Digital and Social Media team to develop and oversee engaging content and updates for new social media channels.
* Effectively horizon scanning to anticipate and prepare for any issues which may impact on the programmes reputation.
For a full list of roles and responsibilities, please find the attached job description and person specification.
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Public Relations, and Writing/Editing
* Industries
Government Administration
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