Location: London, Birmingham, Manchester, Bristol
About the role
The ABM Marketing Manager plays a pivotal role in shaping and executing integrated marketing strategies that drive growth and engagement across key accounts, markets, and brand initiatives. By bringing together thought leadership, demand generation, and go‑to‑market activity, this role generates leads, new contacts, opportunities, and revenue to support sales targets through targeted, insight‑driven programmes. The AMB Marketing Manager is responsible for planning and delivering a coherent marketing plan that leverages direct and digital channels, social media, and customer engagement activities. Through close collaboration with sales, insights, product, and partner teams, the role ensures that marketing activity is aligned with business priorities, delivers compelling value propositions, and supports the organisation’s commercial objectives. Ultimately, the AMB Marketing Manager’s work enables the business to reach and influence priority audiences, strengthen brand presence, and achieve measurable impact on pipeline and revenue.
What you’ll be doing
* Develop and deliver integrated marketing plans for accounts, markets, and brand initiatives, ensuring alignment with business priorities and commercial objectives.
* Collaborate with sales, product, insights, and partner teams to identify business challenges, build value propositions, and create solutions that drive growth.
* Lead the planning, execution, and optimisation of multi‑channel marketing campaigns, using data and insights to target key audiences and maximise impact.
* Act as a subject‑matter expert for ABM marketing, sharing best practice and building knowledge hubs across the wider marketing ecosystem.
* Design and deliver thought leadership content, case studies, and use cases that showcase the strengths of BT’s ABM offering.
* Provide sales enablement support, developing content and resources that help sales teams convert leads and achieve revenue targets.
* Manage stakeholder relationships, influencing and collaborating across functions to ensure marketing activity is joined up and effective.
* Monitor and report on marketing performance, ROI, and pipeline impact, using insights to drive continuous improvement.
* Oversee the activation of new product launches, offers, and incentives within the AMB plan, ensuring successful go‑to‑market execution.
* Contribute to the development of the wider marketing strategy, supporting the Customer and Field Marketing Senior Manager and collaborating with peers across the marketing function.
Essential skills/experience
* Experience within account‑based marketing (ABM), wholesale, or B2B environments
* Experience developing and delivering integrated marketing campaigns across accounts, markets, or segments
* Strong stakeholder management skills with the ability to collaborate and influence across teams
* Commercial mindset with the ability to align marketing activity to business outcomes and measure impact
* Analytical approach, using data and insights to guide decisions and drive performance
* Excellent communication skills with the ability to engage a range of audiences
* Ability to manage multiple priorities in a fast‑paced, evolving environment
* Strategic thinking combined with hands‑on delivery
Desirable skills/experience
* Exposure to working in large, matrix organisations with complex stakeholder landscapes
* Experience contributing to wider marketing strategy or transformation initiatives
Our Package
Tailored benefits make a real difference. That’s why we offer a range of support for your wellbeing, lifestyle, and development:
* 10% on‑target annual bonus
* 24/7 access to an online GP for you and your immediate family
* Market‑leading paid carers leave
* Generous family leave policies
* Discounted BT and EE products
* Competitive pension scheme
* Holiday purchase options
We value diversity and inclusion and are committed to creating an inclusive workplace. We will also offer reasonable adjustments for the selection process if required.
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