Product Marketing Manager
London – 2 days a week in London Offices
Salary: Up to £70,000 pa + benefits + 10% annual bonus
Our client is a leading global Digital Security organisation with offices in London. They have an excellent opportunity for a Product Marketing Manager to join their Core Security division.
In this role, you will be the key link between the sales, marketing, and product management teams on a global scale. Your primary responsibility will be to develop and execute product and solution positioning strategies that differentiate the company’s offerings within the device security market.
This role will involve the opportunity to attend events / trade shows across EMEA.
Key Responsibilities:
* Serve as the main point of contact for marketing initiatives related to assigned products and solutions, leading and managing product marketing efforts
* Collaborate with product managers to identify market opportunities and create compelling value propositions for each product line. Continuously assess and refine these propositions to align with target markets
* Work with field marketing and product management to develop solution briefs that support the creation of product collateral (e.g., pitch decks, videos, explainers) to ensure products are effectively represented across key segments and regions
* Support the development of go-to-market (GTM) strategies to position products accurately within various market segments and geographical regions
* Conduct market research and competitive analysis, utilizing insights from sales data, surveys, and customer focus groups to understand customer needs, market potential, and pricing/channel strategies
Candidate Skills/Experience:
We are looking for a bright, articulate and ambitious Product Marketing candidate, someone who has a passion for working within Product Marketing, and would relish the chance to work within Device Security / IoT sector and its application across verticals such as Automotive, AI, Drones, etc.
* Proven experience in a similar B2B product marketing role ideally from within the Tech sector.
* Knowledge / experience of IoT / Device Security / AI products, ideally within an international, multicultural environment, would be an advantage but not essential.
* Exceptional marketing execution and business analysis skills, with the ability to effectively position and promote products and solutions
Contact: David Southwood – CPS Group UK