THE COMPANY
LONGINES
Longines is famous for the elegance of its timepieces and is a member of the Swatch Group Ltd, the world's leading manufacturer of horological products. Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as Official Timekeeper of World Championships and as a partner of international sports federations, Longines has created lasting and durable links to the world of sport. Longines sponsors over 40 sporting events every year, including the commonwealth game and various horse racing events including Royal Ascot.
JOB DESCRIPTION
The Longines Marketing Manager will work to deliver the wider business objectives via innovative brand activation ideas in collaboration with Press, E-Commerce, Wholesale, Retail and Visual Merchandising teams.
As the brand guardian, you will inspire the wider team with your attitude for excellence, unstoppable creative flair and passion for world class delivery to drive business growth.
Key responsibilities
* Lead and develop the brand marketing strategy supporting all categories, digital channels across UK and Ireland.
* Create & plan the marketing strategy to increase brand awareness, social media engagement & website traffic.
* Manage and deliver multi-channel brand campaigns and Media Plan
* Develop effective and segmented cross channel digital & direct marketing communications, leveraging and increasing CRM data.
* Deliver brand governance across the business through customer understanding; taking the brand proposition and values to define clear brand guidelines for all customer communications which deliver the Longines look, feel and tone of voice.
* Manage all digital marketing channels and activities whilst making sure that each channel is optimised effectively to generate return.
* Work closely with the PR Manager and HQ teams to align Media and Press strategies.
* Project manage all brand sponsorship events and build marketing plans that incorporate all relevant areas of the business.
* Lead Events & Sponsorship activations across the UK and Ireland including Royal Ascot, Global Champions Tour and Longines Champions' Weekend etc.
* Work with the Wholesale team to manage brand image across all wholesale network.
* Support the Longines UK influencer marketing strategy alongside the PR team to deliver campaigns that reach new audiences whilst growing our customer base and delivering a strong ROI
Role Accountability:
* Own Brand Marketing strategy adhering to Longines tone of voice and brand guidelines.
* Work with internal stakeholders to deliver the marketing strategy and bring the customer 'into' every department.
* Identify, track and optimize relevant campaign KPI's to be able to provide campaign analysis and communicate to the wider business once delivered to determine ROI.
* Grow brand awareness of Longines through creative brand communication campaign, media and category activation strategies.
* Work with Longines HQ to create integrated marketing campaigns, working closely with all departments (from PR, Ecommerce, Retail, Wholesale & Merchandising) and external partners.
* Adopt the test and learn approach to ensure plans are constantly innovating and market leading;
* Deliver weekly, monthly and quarterly channel analysis and learnings.
* Team management: Managing 1 marketing assistant, setting objectives via the appraisal process and 1:1's.
PROFILE
Required Skills:
* Minimum 5 years' experience working in brand & digital marketing landscape with the luxury industry.
* High attention to detail and meticulous budget planning.
* The ability to think creatively whilst ensuring to capitalize on every opportunity to increase brand, sales and profitability.
* Experienced in devising and implementing strategic marketing plans with creative flair.
* Excellent leadership, team management and communication skills.
* Results-driven, commercial approach.
* Have the ability to work under pressure and meet deadlines in a timely manner, with prioritising capability.
* Have a flexible, positive and professional attitude.
* Adept at managing multiple stakeholders.
* Embody the brand DNA "Elegance is an Attitude".
* French language a bonus.
* Ad hoc duties as required by management.
Job location
E16 2QU London
Company address
The Swatch Group (UK) Limited
Building 1000
2nd Floor East Wing
The Royals Business Park
Dockside Road
GB-London E16 2QU