About Icy Bear:
Icy Bear is a fast-growing, premium oral care brand created by celebrity dentist, Dr Hanna Kinsella, dedicated to making dental routines feel fresh, fun, and luxurious. With a product range that includes award-winning products like the diamond whitening toothpaste, next-geneneration toothbrush, and viral teeth whitening powder, we’re on a mission to deliver confidence through every smile. Our brand blends expert-backed innovation with bold aesthetics, creating a standout presence both online and on shelves across the UK.
Creativity, community, and innovation drive us to be a front-running brand in the industry. Every member of the Icy Bear team is united by a shared mission: to bring bold visions to life and redefine the future of oral care..
The Role:
We’re on the hunt for a forward-thinking Social Media Executive with a sharp eye for trends and a real passion for oral care, and social media. You’ll play a key role in shaping how Icy Bear is seen and experienced across all social platforms. This is a hands-on, highly creative role — ideal for someone who loves sharing bold ideas, thrives in a fast-paced environment, and has a natural talent for content creation.
What we are looking for:
* Confident being on camera
* Obsessed with TikTok and ahead of the trends
* Excited to bring fresh, forward-thinking ideas to the table
* A team player who thrives on collaboration
* Full of positive energy and a passion for social media
* Intuitive, proactive, and able to work independently with initiative
* Highly detail-oriented, with a strong eye for brand aesthetics
Key Responsibilities:
* Create, schedule, and publish engaging social media content across TikTok, Instagram, Facebook, and other platforms
* Bring fresh, innovative ideas to content strategies, always staying ahead of trends and cultural moments
* Manage and oversee the backend of TikTok, experience with seller centre is a bonus
* Produce and edit visual assets (reels, short-form videos, basic graphics)
* Monitor, report on, and optimise content performance using insights and analytics
* Engage actively with our community to build loyalty and deepen customer relationships
* Competition / PR outreach
* Helping managing the relationships we have with influencers
About You:
* 2–3 years’ experience in a social media role (experience in a beauty brand is a bonus)
* Highly visual with a strong aesthetic eye for detail, design, and storytelling
* Proactive, creative, and full of ideas
* Up-to-date with platform trends, emerging features, and industry best practices
* Confident in front of the camera, with strong communication skills
* Able to create and edit content across different formats (video, graphics, imagery)
* A positive team player who thrives in a collaborative and fast-paced environment
* Passionate about the oral care industry and evolving digital landscapes
What Makes Icy Bear Different:
At Icy Bear, we’re proud to be a small but mighty team. Every team member plays an essential role in shaping the brand. We work closely together, share ideas openly, and celebrate each other’s wins.
Staff culture is a real priority here — we believe everyone should feel valued, heard, and empowered. You won’t just be another name on the team — you’ll be part of the bigger picture, with real chances to grow, create, and leave your mark.
How to Apply:
If this sounds like your dream role, we’d love to hear from you! Please email your CV to emily@icybeardental.com and show us an example of why you'd be a great fit for this role. The more creative the better!
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