Overview
Senior Analyst, Paid Media – Independent Media Planning & Measurement Agency (Social Impact Brands). Working closely with the Head of Digital you will employ technical data and insights to drive business & media performance for a client base that makes a huge impact in the world.
Company
Media Planning and Measurement agency delivering custom data solutions for a host of incredible social impact and charity brands.
Responsibilities
* Cross-channel advertising strategy, execution and measurement
* Own the reporting process for the digital team, creating streamlined data management/dashboard solutions across all paid media activity
* Help define and deliver new data analysis products and processes
* Explore capabilities and research new data tools
* Analyse large datasets to identify trends, patterns, and opportunities to optimise digital performance for clients
* Identify opportunities for process improvement and automation to streamline data analysis workflows
* Collaborate with cross-functional teams to identify KPIs and design data collection methods
Experience / Qualifications
* Technical data scripting and modelling skills (e.g., SQL, Python)
* Familiarity with digital media platforms, advertising metrics, and performance tracking
* Experience with Data Visualisation Software (Power BI, Tableau and/or Google Data)
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function / Industries
* Project Management, Information Technology, and Analyst
* Advertising Services and Technology, Information and Internet
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