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Brand manager, plusnet

London
BT
Brand manager
Posted: 14 January
Offer description

What you’ll be doing

Brand Governance & Identity

1. Embed the Plusnet brand vision, experience, identity, and creative platform across all areas of the business.
2. Set up and rigorously manage brand governance processes, ensuring compliance with Plusnet brand guidelines and principles.
3. Develop and evolve Plusnet brand guidelines and principles to maintain relevance and consistency.
4. Manage the communication, distribution, and creation of new brand assets and guidelines.
5. Work with our Trademarking team to help protect and uphold the integrity of the Plusnet brand.

Creative Consultation & Quality Assurance

6. Provide creative consultation, sign-off, and governance for all communications across channels and touchpoints—external, internal, events, retail, indirect, digital, devices, and training.
7. Help deliver playbooks and guides to support campaign integration across all channels.

Collaboration & Relationship Building

8. Build strong relationships with stakeholders, collaborating on a wide range of projects to deliver brand excellence.
9. Work with internal creative teams and external branding agencies to continuously strengthen and improve the brand and its delivery.
10. Collaborate with EE and BT brand managers and mentor Assistant Brand Managers on Plusnet brand standards.

The skills and experience you will have under your belt

11. Strong brand understanding and proven experience in brand management, including strategy, identity, and positioning.
12. Good understanding of the creative process and how to apply it effectively across multiple channels.
13. A keen eye for design and copywriting, ensuring high-quality creative output that aligns with brand standards.
14. Marketing communications qualification or equivalent professional experience.
15. Demonstrable experience managing and developing a team, including mentoring and performance support.
16. Recognised qualification in design or design management, supported by a strong portfolio showcasing brand and creative excellence.
17. Degree or qualification in graphic design, visual communication, or related discipline (or equivalent professional experience) preferable
18. Ongoing professional development through design courses, workshops, or conferences
19. Active engagement with design community and industry trends

Benefits

20. Annual on target bonus 10% (based on both personal and company performance)
21. BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
22. 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
23. 2 weeks carer’s leave
24. From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
25. Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
26. Life Assurance (4 x life cover pay)
27. Exclusive colleague discounts on our latest and greatest BT broadband packages
28. 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
29. My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
30. Discounted EE TV including TNT Sport and the NOW Entertainment membership.
31. Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
32. Volunteering days so you can give back to your local community.
33. Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
34. 24/7 private virtual GP appointments for UK colleagues

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