About Gap
Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy and Athleta — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.
But we're more than the clothes that we make. We know that business can and should be a force for good, and it's why we work hard to make product that makes people feel good, inside and out. It's why we're committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.
About The Role
Gap Inc.'s B2B & International Commerce division have brought the Gap Inc. iconic brands Gap, Old Navy, Athleta and Banana Republic, to over 60+ countries across Latin America, Asia Pacific, Europe, Africa and the Middle East. We are seeking a dynamic and experienced Commercial Director to lead the brand's performance within the EMEA region, spanning both online and physical store channels. As the primary commercial lead for the business, this role will own the P&L, deliver profitable growth, and drive the commercial strategy in alignment with the brand's global objectives working closely with our partners in the EMEA
The successful candidate will have proven experience in multi-channel retail leadership, with strong expertise in online trading, store operations, and customer experience. They will partner cross-functionally with Marketing, Digital, Product, and Store Operations to ensure that brand, product, and commercial needs are met to best-in-class standards. The Commercial Director will leverage market insights, sales analysis, and customer data to identify growth opportunities, optimise trading performance, and execute against the commercial plan.
What You'll Do
* Develop and implement the commercial strategy in alignment with the partner to achieve strategic objectives and deliver against budgeted growth targets.
* Act as the senior commercial lead for the partners, with retail, revenue and margin accountability across both online and stores.
* Lead the annual business planning process, setting clear channel targets and KPIs for online and store performance.
* Seek growth opportunities across existing and new distribution channels, including e-commerce innovation, store expansion, and real estate optimisation.
* Identify risks and opportunities to the sales plan, collaborating with cross-functional teams and the partner to develop and implement action plans.
* Analyse sales performance, customer behaviour, and market data to generate actionable insights that drive trade and optimise the customer journey.
* Manage the commercial calendar for both online and stores, ensuring timely delivery of product launches, marketing campaigns, and promotional activity.
* Act as the primary link between our international partners and global functional teams, ensuring effective two-way communication and alignment.
* Share market results, best practices, and lessons learned with the wider organisation to drive continuous improvement.
Who You Are
* Minimum of 10+ years' senior commercial leadership experience in a multi-channel retail environment, ideally within fashion or lifestyle sectors.
* Proven track record in online trading and physical retail management, with experience delivering sustained sales and margin growth.
* Strong commercial acumen with full P&L management experience.
* Advanced skills in data analytics, trading optimisation, and customer insight application.
* Excellent negotiation, influencing, and relationship management skills.
* A self-starter with integrity, drive, and the ability to make decisive, commercially sound decisions.
* Proven ability to lead and inspire cross-functional teams to deliver results.
* Flexibility to travel regularly within the UK and occasionally internationally for market weeks or business reviews.
Benefits at Gap
* Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, 30% off at Gap Outlet, and the ability to purchase discounted merchandise during international travel at Banana Republic, Athleta, Intermix and Old Navy.
* Pension schemes available, depending on role.
* Market-leading private medical healthcare and well-being programme.*
* Voluntary medical cash plan open to all employees.
* Performance-related discretionary bonuses.*
* Access to our Employee Support Programme for overall well-being.
* For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.