1. Strategic Communication ability to develop and deliver communications strategies, align comms activity with council priorities and corporate objectives, deliver tangible outcomes, and horizon scan to anticipate emerging issues
2. Media & Public Relations ability to build and manage relationships with local, regional, and national media, draft press releases, media statements, and briefing notes and sell in stories to the media, experience of handling crisis communications and reputational management
3. Sector Understanding ability to understand political and legal sensitivities of working in local government and also have an ability to translate complex policies and council decisions into accessible messages
4. Content Creation ability to write clear, concise, engaging and accessible copy for various formats, adhering to council style and branding guidelines
5. Project Management and organisational skills ability to manage multiple projects and deadlines simultaneously, utilise forward planning tools, coordinate and execute campaigns, evaluate impact and effectiveness of communications activity
6. Leadership & Mentoring experience of managing and leading a team, ability to support junior team members and provide strategic communications advice to senior council officers and members.
Knowledge
Excellent knowledge of delivering campaigns, ideally using the ROSIE or OASIS model of delivery, research and evaluation methods.
Excellent understanding of how to create and sell in a story or media package to secure national and regional coverage.
Excellent knowledge of social media including measurement, audiences, advertising and the creation and use of film.
Qualifications
& Experience
Management experience in communications including championingtools such planning grids and key weekly meetings.
Experienced in working well with senior staff and partners including Corporate Directors,Divisional Directors (or equivalent), members and partners.
Experienced in developing excellent content, planning, using and developing channels and building our audiences.
Experienced of providing a professional media and social media service which delivers and measures content and also advises senior officers and members.
Excellent writing and editing skills with experience of writing interview briefs and key messages
Experience of delivering stakeholder engagement including consultation and events
Senior Communications Officer Senior Communications Officer Senior Communications Officer Senior Communications Officer Senior Communications Officer Senior Communications Officer
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