Job Title – Senior Manager Technology Marketing
Do you enjoy transforming complex technologies into compelling customer‑centric value stories?
Do you want to be part of the Commercial & Technology Marketing (CTM) Center of Experience at Baker Hughes?
Join Our Team
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet.
Fuel your passion
As a Senior Manager, Technology Marketing, you will play a pivotal role within the Commercial & Technology Marketing (CTM) Center of Experience. The CTM CoE is the enterprise engine for technology, commercial, and solutions marketing—responsible for how Baker Hughes brings its technologies and solutions to market through clear value articulation, customer‑centric storytelling, and disciplined go‑to‑market execution.
You will lead the technology marketing capability across Baker Hughes, ensuring products, services, and solutions are positioned, launched, and maintained effectively throughout their lifecycle. Working closely with product, technology, engineering, commercial, and regional teams, you will translate enterprise strategy into actionable frameworks, playbooks, and execution models that drive measurable customer and business impact.
Go‑to‑Market Leadership & Activation
* Define, embed, and govern the Marketing & Communications playbook within the New Product Development (NPD) process, ensuring marketing is integrated early and consistently across innovation, launch, and post‑launch phases.
* Develop and govern a structured framework to tier technology commercialization efforts from launch through lifecycle stages, informing the appropriate level of marketing investment, launch intensity, and campaign model.
* Define technology portfolio‑level value propositions and messaging architectures that translate complex capabilities into clear, customer‑centric value narratives.
* Ensure consistency of technology positioning aligned with the Baker Hughes brand architecture across products, services, and solutions, while enabling flexibility for regional and industry‑specific activation.
* Support business segment Marketing & Communications teams in developing best‑in‑class technology marketing assets across the marketing toolbox—providing governance, subject‑matter expertise, and hands‑on execution.
* Act as the senior marketing interface between Brand, Marketing & External Communications, product management, technology, engineering, and business segment leadership to accelerate time‑to‑market and adoption.
Market & Competitive Intelligence
* Lead competitive intelligence and marketing analysis for assigned technology areas, embedding actionable insights into positioning and commercial enablement.
* Guide the development of competitor benchmarking, differentiation narratives, and objection‑handling strategies.
* Monitor emerging trends, customer needs, and disruptive technologies to inform marketing strategy.
* Contribute to Baker Hughes’ thought leadership agenda by shaping technology narratives that reinforce the company’s position in priority markets.
People Leadership & Technology Marketing Capability Building
* Lead, coach, and develop a team of Technology Marketing Specialists, building depth in strategic thinking, lifecycle marketing, and value articulation.
* Embed CTM best practices, standards, and performance expectations across the function.
* Enable and support business segment marketing teams by providing capability leadership and domain expertise.
* Contribute to capability building and continuous improvement across the broader Brand, Marketing & External Communications function.
Performance Management & Governance
* Define and track outcome‑based KPIs aligned to CTM performance frameworks (e.g., adoption, pipeline influence, commercialization impact).
* Use data and insights to optimize messaging, programs, go‑to‑market effectiveness, and resource allocation.
* Provide insight‑driven updates and recommendations to Brand, Marketing & External Communications leadership and senior stakeholders.
To be successful in this role you will:
* Hold a bachelor’s degree in marketing, business, engineering, or a related field.
* Bring 10+ years of experience in technology marketing, product marketing, or B2B marketing roles, with demonstrated leadership experience.
* Have proven success in marketing technologies or solutions in industrial, energy, or technology‑driven environments.
* Demonstrate a strategic mindset with the ability to connect technology capabilities to customer and business outcomes.
* Have experience operating in global, matrixed organizations.
Desired Characteristics
* Strong leadership in technology and product marketing.
* Strategic thinking and portfolio management expertise.
* Ability to develop customer‑centric value propositions.
* Excellence in go‑to‑market and launch marketing.
* Strong partnership with commercial and sales enablement teams.
* Competitive intelligence and market analysis capability.
* People leadership, coaching, and talent development.
* Executive‑level communication and stakeholder influence.
* Data‑driven, outcome‑oriented decision‑making.
Work in a way that works for you
We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and work‑life balance.
Benefits
* Contemporary work‑life balance policies and wellbeing programs
* Comprehensive private medical care
* Life insurance and disability coverage
* Tailored financial programs
* Education assistance
* Generous parental leave
* Mental health resources
* Dependent care support
* Additional voluntary benefits
This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
The Baker Hughes internal title for this role is: Communications Senior Advisor - Customer/Marketing Comm
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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