Job Description
Product Owner – B2B & B2C
Location: Liverpool (Hybrid – 2 days/week, flexible)
Salary: £70,000–£75,000 (up to £80,000 for exceptional profiles)
The Company
A high-growth digital performance business specialising in lead generation and customer acquisition for global automotive brands. With a strong focus on data integration, digital innovation, and machine learning, the company operates at the intersection of B2B platform development and B2C customer engagement. Fast-paced, agile, and collaborative—this is a business where product leaders can drive meaningful impact.
The Roles
Two opportunities available:
* B2B Product Owner – Lead development of a proprietary Customer Acquisition Platform (CAP) used across partner ecosystems
* B2C Product Owner – Optimise consumer-facing websites to improve engagement, conversion, and data quality
B2B Product Owner – Key Focus Areas:
* Own product roadmap for CAP across integrations, automation, and platform innovation
* Liaise with automotive clients to gather technical and commercial requirements
* Lead delivery across dev, data, and client teams
* Oversee platform ops and data processing performance
* Scale ML-based lead scoring, CRM integration, and international platform readiness
B2C Product Owner – Key Focus Areas:
* Manage product roadmap for consumer websites across CRO, UX, and SEO
* Drive improvements in traffic, engagement, and lead conversion
* Collaborate with design, marketing, and SEO teams to optimise acquisition flows
* Own end-to-end testing, analysis, and site performance reporting
* Ensure clean consumer data flow into B2B systems
What You’ll Need (Both Roles):
Essential:
* Product Owner or Product Manager experience
* Strong commercial focus in lead gen, performance marketing, or acquisition
* Skilled in roadmapping, sprint planning, and backlog ownership
* Comfortable in cross-functional delivery environments
* Strong stakeholder engagement – internal and client-facing
* Data-driven with a test-and-learn mindset
Desirable:
* Automotive sector experience
* CRM integration, AI-driven lead scoring, or validation exposure
* CRO/SEO experience (especially for B2C role)
* Martech, SaaS, or lead management platform experience
How to Apply
Send your CV to Daniel Abbasi via the Apply link on this page or reach out directly for a confidential conversation.