Principle Product Marketing Specialist | Bokun
Location: Hybrid – 2 days per week in our London, UK office.
About the Company
The Tripadvisor Group connects people to experiences worth sharing. Bókun is a fast‑growing subsidiary that provides a reservation system and channel management platform for tours and activities operators worldwide.
About the Role
You will own Bókun’s AI‑powered content strategy and bottom‑of‑funnel content program, positioning the company as a citable source in commercial AI prompts and building a library of high‑intent onsite content that gets surfaced when buyers make decisions.
What You’ll Do
* Design AI & LLM content strategy to create material that is surfaced and cited by conversational AI tools at the decision stage.
* Build and maintain a structured library of authoritative content (feature explainers, comparison guides, how‑tos, FAQs) engineered to rank in LLMs.
* Position Bókun as a citable source in AI prompts by creating high‑intent onsite content—product‑led blogs, FAQs, templates, and integration content.
* Monitor AI search tools for representation gaps, inaccuracies, and opportunities to improve our presence.
* Stay ahead of evolving AI search behaviors and continuously adapt content plans.
* Develop a program of bottom‑of‑funnel content to convert buyers at the moment of decision.
* Script, brief, and project‑manage short‑form explainer and how‑to videos for web, social, email, and in‑product use.
* Support GTM strategy and execution for new features and launches, generating AI‑first content assets.
* Conduct post‑launch content analysis to identify gaps and optimize for human and AI search performance.
* Maintain a pulse on the competitive landscape and ensure content positioning reflects market realities.
* Collaborate with product, engineering, sales, and broader marketing teams to keep content accurate and timely.
* Bring an AI search and LLM perspective to cross‑functional planning conversations.
Requirements
* 3–5 years of experience in product marketing, content marketing, or a related discipline, preferably in SaaS, B2B, or travel technology.
* Strong curiosity about how AI search and LLMs work and the desire to build winning content in that environment.
* Experience creating bottom‑of‑funnel content—how‑tos, feature guides, comparison pages, decision‑stage explainers—that drives conversion.
* Comfortable scripting and briefing video content; bonus if you’ve managed short‑form explainer video production end‑to‑end.
* Excellent writing ability with clear, structured, benefit‑led copy across formats.
* Analytical mindset; you use performance data to understand what works and iterate quickly.
* Familiarity with AI content tools and comfort scaling output without compromising quality (e.g., Perplexity, Notebook LM, ChatGPT, Jasper).
* Self‑directed, able to manage multiple projects in a fast‑moving environment.
* Highly collaborative; you thrive on partnership with product, engineering, and sales.
Nice to Have
* Experience with SEO and structured content (schema, FAQs, entity‑based SEO).
* Familiarity with AI overviews, featured snippets, and LLM training data intersecting content strategy.
* Experience in travel tech or marketplace platforms.
* Hands‑on knowledge of analytics tools such as Mixpanel or GA4 for content performance tracking.
Benefits
* Competitive compensation package with base salary and annual bonuses.
* Flexible work arrangements, including remote‑friendly approach and option to join on‑site as needed.
* Flexible schedule and strong work‑life balance.
* Donation matching program and tuition assistance for professional development.
* Lifestyle benefit and travel perks to support personal growth.
* Employee assistance program and comprehensive health benefits.
* Generous referral scheme for successful candidate referrals.
Cultural Pillars
* Traveler first – creating value for customers and partners.
* Execution is our edge – fast, experimental, data‑driven, and agile.
* We succeed together – collaborative, inclusive, and ownership‑oriented teams.
EEO & Accessibility
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or recruiting process, please reach out to our team.
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