Job title: Marketing, Data & Retention Executive
Hours: Monday - Friday 9.00am - 5.30pm
Salary: £27,000 - £29,000
Location: Chester, CH1
Hybrid Working: Yes, wfh Monday & Friday
Start date: ASAP
Contract: 12 months (Maternity cover)
Parking: No, but public parking and a % reimbursed
My client, a well-established company with a portfolio of successful brands, is seeking a Retention Executive to join their reputable Marketing Team on a contract basis
Purpose of the Role:
To help increase repeat bookings by developing and delivering retention strategies across the company's brands. This role will focus on improving the customer journey, driving engagement and sharing insights that support better business decisions.
Key Responsibilities:
Use customer data to identify opportunities for improving retention
Create and run campaigns for different customer groups (e.g. new, active, lapsing, lapsed, non-bookers)
Track campaign performance and suggest improvements
Recommend target customer segments for direct mail, email and outbound call campaigns
Work closely with the Client Engagement Manager to gather and share customer feedback
Review and improve customer journeys to increase leads and conversion
Build and manage automated email campaigns to generate leads, support sales, and build customer relationships
Collaborate with the Digital Acquisition team to share insights that support new customer growth
Work effectively across the marketing team and with other departments
Ensure all communications align with brand guidelines and provide a consistent customer experience
Skills & Experience Required:
Experience using customer data platforms (SCV)
Knowledge of customer retention and lifecycle touchpoints
Interest in customer behaviour and insights
Background in email and digital marketing with a strong understanding of best practices and performance metrics
Strong analytical skills and ability to measure ROI
Experience working with external partners and cross-functional teams
Excellent communication and teamwork skills
High attention to detail, with strong time management and organisational skills
Proactive, customer-focused, and forward-thinking
Strong project management skills