We are seeking an experienced Marketing Executive to help expand and grow our financial consulting business, which supports small businesses and entrepreneurs. The ideal candidate will have a strong background in relationship-driven marketing and the ability to turn outreach into long-term consulting clients. You should be skilled at personalized campaigns, building trust with small business owners, and converting leads into sustainable business growth.
Key Responsibilities
* Run personalized outreach campaigns to identify small business owners in need of financial advice.
* Build brand recognition and trust within the small business community.
* Attend client meetings to understand consulting requirements and communicate our services effectively.
* Nurture leads, maintain strong relationships, and convert them into long-term clients.
* Develop referral and cooperation programs targeting small business networks.
* Create and manage content marketing plans and maintain an active presence on social media.
* Design lead magnets and marketing materials to attract consulting clients.
* Establish authority through case studies, testimonials, and success stories.
* Write cold email sequences addressing the pain points and aspirations of our ideal client profile (ICP).
* Maintain engagement with existing clients through tailored email campaigns.
* Identify opportunities for upselling, cross-selling, and retention of services.
* Design a smooth customer journey that guides prospects through each stage of awareness and decision-making.
Required Qualifications
* Proven expertise in cold outreach and lead generation.
* Strong sales skills, including the ability to handle calls and close clients.
* Knowledge of automated email marketing tools and campaigns.
* Ability to act as a revenue generator, consistently delivering results.
* Understanding of service-based business marketing and client experience management.
Bonus Experience
* Previous work with small businesses, coaching, or consulting industries.
Job Type: Full-time
Pay: £38,000.00-£46,000.00 per year
Language:
* English (preferred)