Job Description
Marketing Activation Manager
RESPONSIBILLITIES
* Develop, manage, and execute the marketing plans for key commercial brands across multiple channels, that align with business objectives.
* Oversee all aspects of the commercial brands marketing plans including PR, media, digital, in-store and events (where appropriate).
* Oversee the design, production and distribution of marketing materials, create compelling content for a variety of platforms.
* Spearhead the development of digital marketing, SEO and social media to provide added value to existing customers and acquire new ones.
* Coordinate and participate in trade shows and industry events.
* Be the brand custodian, responsible for the execution of brand identity and brand guidelines of key commercial brands, ensuring a consistent brand tone of voice across marketing campaigns.
Knowledge, experience, and skills required:
* Minimum 5 years’ experience in relevant marketing and communications roles.
* Drinks/Beverage experience
* Demonstratable experience of successfully creating and implementing marketing plans
* Digital specialist in delivering engaging online content and managing social media accounts.
* On and off trade marketing experience preferred.
* Creative thinker with the ability to develop and drive new, innovative ideas for campaigns.
* Strong communication and presentation skills.
* Highly analytical and a commercial thinker, a clear ability to present robust and compelling insight/direction with a strong understanding of profit drivers.
* Ability to use and interpret large data sets from key databases: Kantar, Nielsen, Circana, EPOS and other data sources, creating process and reporting output.
* Knowledge of using, manipulating, and interpreting:
* EPOS Data – from retailers [e.g., Tesco] or other data companies (SMARTview)
* Panel Data – consumer trends on why the consumer is buying the product
* Advanced IT and online skills.
* Have a strong ability to multi-task – working effectively across a wide range of brands and projects.
* Have a passion for brands and the drinks industry
* Capable of independent working – self propelled and capability to shape and build outputs agreed with colleagues.
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