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Forward Role is working with one of the most exciting athleisure brands on the market right now to recruit a Senior Brand Manager.
They are a cutting-edge, fashion-forward brand that covers fashion, sport, and outdoor wear.
Reporting to the Marketing Lead, this role will play a pivotal role in shaping the brand’s presence in the marketplace.
This role is perfect for a strategic thinker who can identify consumer needs and position products and campaigns to serve them effectively.
Reasons to apply:
* Outselling one of the most well-known, global sports brands in apparel, week on week
* High growth – achieved what a competitor did in 10 months, in just 2 months
* Opportunity to work with a best-in-class marketing team, including a senior leader who is ex-Adidas
* Progression opportunities – if you’re ambitious, then the sky is the limit!
* Fantastic benefits including 26 days holiday, free onsite gym, and free parking
Key Responsibilities:
* Develop and implement brand marketing frameworks
* Craft and execute 360-degree marketing campaigns (creative, messaging, communications, and point of sale)
* Monitor marketing trends and analyse competitive products in the marketplace
* Maintain and enhance brand tone of voice and positioning
* Serve as the key marketing point of contact for cross-functional teams
* Lead the marketing go-to-market (GTM) process and support new product launches
* Plan and execute brand and channel campaigns
* Ensure alignment with the overall marketing strategy while collaborating with the wider team
* Manage brand marketing reporting, tracking KPIs within the established frameworks
Requirements:
* In-depth knowledge of marketing, including advertising, market research, consumer behaviour, and marketing analytics
* 3-5 years of experience in a similar role
* Experience working for a sports or clothing brand is preferred
* Self-motivated, positive, and a problem-solver
* Strong ability to build and maintain cross-functional relationships
* Proven track record of executing 360-degree marketing campaigns
* Highly organized, with the ability to manage multiple campaigns simultaneously
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