European Integrated Communications Planning Lead
The European ICP Strategy Manager will be a key part of the transformational journey to data-driven brand building, with the aim of transforming the way we connect with the pet parents and build relationships with them at the heart of everything we do.
What are we looking for?
* Degree-qualified or equivalent digital education
* Significant years of prior experience in through-the-line media/ comms planning
* Strong working knowledge of the EU media landscape
* Preference for understanding of buying media, particularly digital
* A genuine interest in data-driven marketing approaches & demonstrating clear results for advertisers
* A passion for cats and dogs would be ideal
* CPG experience would be preferred
* Languages: Fluent English required
What will be your key responsibilities?
* Lead the PN EU ICP Process Plan
Lead the Integrated Communications Planning process, ensuring teams hit key milestones and timings as planned.
* Drive the feedback loop for teams on the process (incl. ICP drop-in & end of cycle wash-up) and deliver new tools to support
* Work closely with regional CoE retail media, programmatic, brand and local activation teams to ensure an omni-channel approach through the brand ICP process and plans
* Foster relationships with agency partners to drive strategic topics for PN EU
* Bring outside learning to drive new thinking and approaches to connections planning
* Recommend tools, resources and capabilities to succeed
* Lead in-years advertising budget management
Act as the in-year budgeting cycle champion
* Lead input for quarterly/budget reviews with the Chief Growth Officer + EU LT
* Own in-year process to manage budget/reconciliation/rephasing with ICP Deployment Heads/Brand team
* Functional line management responsibility
ICP Strat Manager (T2); PO Exec (B4)
* Lead the performance and data-driven test and learn strategy: Firestarter
Create and lead an omnichannel test and learn agenda; co-create brand test and learn maps across DDM pillars; lead task forces beneath Firestarter; collaborate with D2C and DCom to integrate performance testing plans; champion test agility and new partners for media and data activation
* Drive best-in-class integrated communications strategies and connections plans
Act as the lead consultant between ICP Strategy and ICP Deployment; ensure regional strategies translate to excellent connection plans with KPIs; optimize media budgets; develop remarketing and journey pathing with peers in the CoE
* Upskilling and increasing capabilities & shared understanding of brand building for mutual value
Inspire the EU marketing community with new partners and platforms; develop critical strategic playbooks such as 'Social' and 'Influencer'; drive sharing of learning from the Firestarter T&L program
What can you expect from Mars?
* Work with diverse Associates guided by the Five Principles
* Join a purpose-driven company and contribute to building a better tomorrow
* Best-in-class learning and development support from day one
* An industry-competitive salary and benefits package, including a company bonus
#TBDDT
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing, Public Relations, and Writing/Editing
* Industries: Technology, Information and Internet
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