Senior Campaigns Officer
£49,056 - £52,194 per annum
Overview
The Senior Campaigns Officer will lead the development and delivery of high‑impact communications campaigns that support Council priorities, strengthen the Newham brand and engage residents, partners and stakeholders. The role involves planning and managing integrated campaigns across digital, video, social media, print, partnerships, public affairs and community engagement.
Responsibilities
The postholder will:
* Plan and manage inclusive, insight‑led campaigns across a range of channels.
* Develop clear campaign structures, set objectives, identify target audiences, create key messages and establish evaluation metrics.
* Work closely with colleagues across the Council, senior stakeholders and elected members to shape campaign strategies and ensure creative, coordinated and measurable outcomes.
* Collaborate with specialist expertise across the Marketing Directorate to foster innovation and shared ownership of campaign activity.
* Use audience insight and data to develop inclusive campaigns that reach diverse communities, encourage participation and deliver positive outcomes for residents.
* Ensure campaigns are strategically aligned, creatively delivered and effectively evaluated.
Qualifications & Experience
* Experience delivering integrated communications and marketing campaigns.
* Strong project‑management and organisational skills.
* Excellent written and verbal communication skills.
* Ability to manage multiple priorities in a fast‑paced environment.
* Collaborative and creative approach to campaign development.
* Experience using insight and evaluation to shape and improve campaigns.
Closing date
10th June 2026
Equal Opportunities
Newham welcomes applications from all, regardless of age, disability, ethnicity, faith, gender identity or sexual orientation. The council is committed to providing a safe and inclusive environment for all employees.
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