Digital Marketing is a newly formed team, sitting across the U&D division, part of PIB Group. There are 5 brands within the division, covering a variety of insurance products from Pet and Motor to Childcare and Healthcare. The group is proud of the heritage of its businesses, with hundreds of years of collective experience in serving customers and leading the way for the industries they serve.
The ideal candidate will operate across the brands to drive acquisition and manage customer value, focussing on digital channels for delivery. You will work on campaigns to achieve the team’s targets, utilising data to target activity and measure performance. You will also support on delivery of the long term digital marketing strategy, improving our capability over time.
Responsibilities
* Responsible for managing website content across our brands.
* Support with delivery of campaigns across all digital channels, including search, email, display and social.
* Analyse daily performance data and optimise content.
* Support campaign measurement and facilitate reporting of results.
* Understand our customers and adopt targeting and creative strategies that retain and grow our base.
* Work with our Insights and Analytics team to deep dive into performance data and identify new opportunities
* Work closely with our in-house design studio to create impactful assets.
Qualifications
* Excellent understanding of digital marketing concepts.
* Experience with business to customer social media and content generation.
* Working with Content Management Systems.
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