.## **Marketing Effectiveness Manager**£42,000 - £46,000 plus**Reports to:** Senior Marketing Performance Manager**Directorate:** Marketing, Fundraising & Engagement**Contract:** 6 month fixed-term contract**Hours:** Full time 35 hours per week**Location:** Stratford, London Office-based with high flexibility (1-2 days per week in the office)**Closing date:** 29 March 2026 23:55This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. Please let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply. Please contact recruitment@cancer.org.uk or 020 3469 8400 as soon as possible.**Visa sponsorship:** You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is **not** able to offer visa sponsorship.**Recruitment process:** 1 stage competency interview via Microsoft Teams**Interview date:** 13/14 April 2026At Cancer Research UK, we exist to beat cancer.Cancer Research UK has a vision of a world where everyone can live longer, better lives, free from the fear of cancer. To help achieve this, we’re strengthening how we engage and inspire people, evolving the way we use insight, data and digital tools to deepen supporter relationships and grow our impact.This is a short fixed-term contract role, to cover a secondment gap at a pivotal period for the team. It offers the opportunity to drive meaningful change at pace in how we measure and improve marketing effectiveness. Working with teams across Marketing and our data and insight partners, you’ll help strengthen how we define what ‘effective’ looks like, how we decide what to measure, and how we evidence the impact of marketing activity. Joining at a real turning point in terms of appetite and support for this work, you’ll sit at the heart of building our performance capability, gaining exposure across a broad, multi-channel portfolio, multiple propositions and a wide range of stakeholders across the organisation.**Key projects for this period are:*** Support Legacy Giving marketing and proposition teams to strengthen how their marketing performance is measured and reported.* Play an active role in the newly established Marketing Effectiveness Squad to drive forward the programme of work.* Support the approach to MMM analysis and how insights are used.* Enable the re-set of our weekly and monthly marketing performance reporting for FY26/27 to enable teams to optimise performance.## **More broadly, the role description is:*** Support the Senior Marketing Effectiveness Manager in providing an independent view of CRUK Marketing performance and effectiveness working in partnership with cross functional teams to ensure a consistent view, aligned goals and methodologies.* Assist in facilitating an effective performance management process, establishing robust measurement frameworks and reporting (including MMM, attribution models, brand tracking), enabling regular reviews of performance, and oversee the selection and implementation of analytics tools and platforms* Support in ensuring Marketing and Digital have the right package of reporting, tools and systems to evaluate marketing campaigns across channels (digital, TV, print, etc) to assess ROI, effectiveness and impact.* Work with the Senior Marketing Effectiveness Manager in providing support for Marketing Planning to enable budget allocation and identifying optimization opportunities as part of the planning process and at more granular level for marketing e.g. campaign level with reporting team/agencies.* identify opportunities for innovation through data to improve our processes, offer and engagement with supporters.* Understanding of marketing measurement techniques, including econometrics, attribution modelling, and A/B testing.* Understanding of digital marketing channels (search, social, programmatic, CRM) and brand media (TV, OOH, print).* Ability to translate complex data into strategic recommendations and narratives for non-technical audiences.* Experience in marketing effectiveness, analytics, or commercial insight roles.* Proven track record of improving marketing ROI and influencing strategic investment decisions.* Experience working with or managing external agencies, data science partners, or media measurement providers.* Excellent analytical and problem-solving skills, with proficiency in tools such as Power BI, Tableau, or equivalent.* A confident and effective communicator with a proven ability to influence stakeholders at all levels of an organisation, including in difficult situations* Able to balance technical precision with big-picture thinking.* Seeks new methods and innovations in measurement and effectivenessOur organisation values are designed to guide all that we do.**Bold:**Act with ambition, courage and determination **Credible:**Act with rigour and professionalism **Human**: Act to have a positive impact on people **Together:**Act inclusively and collaborativelyWe’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.## We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.You can explore our benefits by visiting our .## We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.For more information on this career opportunity please or contact us at recruitment@cancer.org.uk. For more updates on our work and careers, follow us on:, ,, and .Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact recruitment@cancer.org.uk or **0**20 3469 8400 as soon as possible. Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.
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