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Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
They are accountable for achieving this by:
1. Reflecting a credible and professional Brand image to all internal and external consumers at all times
2. Maximising sales through selling, providing excellent service and retail standards
3. Contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines
4. Understanding daily/weekly targets
5. Ensuring personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc.
6. Keeping up to date with competitor activities and missed opportunities
7. Effectively using social media, leveraging opportunities to drive the business, protect and enhance the Brand image.
8. Delivering the Brand Strategy, ensuring the delivery of an effective local plan
9. Planning and implementing local marketing & events initiatives, aligned to Retailer activity.
10. Delivering excellence in service execution by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture
11. Being an Ambassador for the Brand - leading the way to ensure Brand values are represented and brought to life.
12. Managing refunds and complaints in line with Company guidelines, informing/consulting with the Area Manager where appropriate
13. Using digital tools to keep knowledge up to date
14. Delivering consumer recruitment and retention strategies to grow a loyal consumer base.
15. Developing up-to-date product knowledge to ensure an industry-leading experience and that the product meets consumer needs.
16. Planning to ensure delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
17. Reviewing retail standards daily to ensure they are maintained to the required standard
18. Ensuring deliveries, stock movements, and associated administration are completed within agreed timeframes
19. Ensuring all auditable processes and administration are followed according to Company guidelines and taking corrective actions where needed
20. Fulfilling all information requests accurately and within deadlines
21. Minimising stock loss by following all Security Policies and Procedures
22. Creating and maintaining a safe environment for consumers, adhering to Company and Retailer Policies and Procedures
23. Ensuring all health & safety responsibilities and operational activities achieve at least an 'Acceptable' grade during audits
Commerciality
1. Managing daily replenishment, taking appropriate action as needed
2. Maximising sales performance using all commercial reports for decision-making
3. Planning and delivering visual merchandising layouts according to guidelines and timelines
4. Identifying stock issues and taking corrective actions, informing the Area Manager when necessary
5. Managing promotions and discounts in line with Company guidelines
6. Identifying trends and suggesting ways to enhance product performance.
Qualifications
* Experience in a fast-paced retail and/or consumer-facing environment
* Ability to drive self-development
* Commercial understanding and awareness of industry
* Effective communication, organization, and prioritization skills
Seniority level
Not Applicable
Employment type
Full-time
Job function
Sales and Business Development
Industries
Personal Care Product Manufacturing
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