Job Description
Website Manager
Warrington, Hybrid
D2C business. Private Equity backed
As the Website Manager, you’ll be instrumental in shaping the launch and growth of a new website, supporting A/B testing and conversion rate optimisation, while leading ongoing enhancements to user experience, site performance, and content effectiveness.
Key Responsibilities:
1. Manage the daily operation and upkeep of the brands website, maintaining excellent performance, accessibility, and usability. Enhancing conversion rates, streamline user journeys, and boost key website metrics.
2. Regularly update website content, resolve bugs. Identify improvements to UX, UI, and on-site content for better engagement and performance.
3. Plan, execute, and analyse A/B and multivariate tests to support data-driven decisions.
4. Track and optimise site speed, uptime, and overall technical performance.
5. Lead the planning, development, and implementation of a new website in collaboration with internal teams and external partners.
6. Build and optimise HubSpot and WordPress CMS pages to improve lead generation and enhance user experience.
7. Carry out regular SEO and technical audits, as well as competitor benchmarking.
8. Monitor SEO results, including keyword rankings, traffic, and vis...