Email marketing executive

Job Description

Golf Travel Group is hiring an Email Marketing Executive to write the emails that get people booking their next golf trip.

We're a fast-growing travel business behind two brands, Golf Travel Centre (UK) and GolfTours.com (US), and we've been named in the Sunday Times Top 100 Fastest-Growing Companies three years running (2023, 2024 and 2025).

This is a writing-led role, but also a marketing one. Week in, week out you'll craft the email campaigns across both brands: the ideas, the angles and the words that make someone want to play somewhere new. You'll help plan the campaigns, test what works and own the results, and you'll build and send everything in HubSpot, though the craft of the email comes first.

️ 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂'𝗹𝗹 𝗯𝗲 𝗱𝗼𝗶𝗻𝗴

• Writing email copy across both brands every week: campaigns, promotions, newsletters and lifecycle emails, plus the subject lines and hooks that earn the open and the click
• Bringing ideas and angles that fit each brand's voice and sell the trip
• Helping plan and shape the email calendar and campaigns across both brands, not just executing briefs
• Running A/B tests on subject lines, content and timing, then using what wins to make the next campaign perform better
• Building and scheduling everything in HubSpot
• Setting up and improving automated email journeys, like welcome, pre-trip and rebooking flows
• Using AI to take the grind out of the CRM/admin side, things like segmenting, reporting and repetitive build tasks, so more of your time goes on the writing and the campaigns

You'll also work with our marketing lead on bigger projects like redesigning the emails and improving the whole journey a traveller goes through, from first sign-up to booking their next trip.

𝗪𝗵𝗮𝘁 𝘄𝗲'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿

• A genuinely strong writer who can pick up a brand voice and turn out emails people actually want to read
• Around 2 to 4 years in email marketing, copywriting or CRM, in-house or agency
• Someone who likes the marketing side too: shaping campaigns, A/B testing, and using results to make the next one better
• Comfortable building and sending in an email platform like HubSpot, or a quick study if you've used something similar
• An ideas person who wants to help plan campaigns, not just take briefs
• Comfortable using AI to speed up the CRM and admin side, so more of your time goes on the creative work

Nice to have: an interest in golf, travel or lifestyle brands; a feel for what makes people click and book; experience building automations and workflows in HubSpot or similar; and some design or hands-on skills for putting an email together.

𝗣𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗻𝗼𝘁 𝗮 𝗳𝗶𝘁 𝗶𝗳

• You're more of a data analyst who'd rather not be writing every week

• You only want to write the words, and aren't interested in planning campaigns or how they perform

• You need every email briefed word for word, rather than bringing your own ideas

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂'𝗹𝗹 𝗴𝗲𝘁

Competitive salary

25 days holiday + bank holidays

️ Annual team trip

Frequent resort and content trips

Discounts on holidays through our brands

Office in Angel, Islington

Genuine progression as the brands grow

𝗛𝗼𝘄 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆

Hit apply on LinkedIn, then email our Marketing Manager (dan@golftravel.group) with:

• A short piece of email copy you're proud of (a campaign, a few lines, or even just a subject line), and why it worked
• Your approach to making email a serious revenue channel for a travel brand

Golf Travel Group is an equal-opportunity employer. We welcome applications from everyone, and we're happy to make reasonable adjustments to our process. Just let us know what you need.