MARKETING ANALYTICS LEAD £66,000 - £77,000
REMOTE - MUST BE UK BASED
*This company facilitates mutual exchanges between individuals seeking reliable care and those seeking unique stays. You'll report to the Director of Analytics, who oversees marketing analytics, product analytics and the data platform team.
You'll manage one direct report (with potential to grow the team), and work closely with the marketing team on strategic priorities. The role involves leading high-impact analytics projects such as multi-touch attribution, brand lift studies, MMM, and incrementality testing. Experience with SQL and digital marketing channels is essential. You should have a strong background in advanced statistical analysis and be comfortable leading cross-functional initiatives.
Strong SQL experience
Experience leading on analytics projects including - multi-touch attribution modelling, brand lift studies, incrementality testing, brand campaigns, MMM