Longevity: 6 months rolling - high chance of going perm
Rate: £800 outside of IR35
Hybrid set up - 3 days required in office
Location: City of London
A global consumer experiences organization is seeking a Principal Product Manager to lead the strategy and evolution of its Marketing Technology ecosystem. This role sits at the intersection of data, platforms, and customer engagement and is central to driving scalable growth, personalization, and measurable marketing impact across a diverse portfolio of brands and destinations.
You will own the vision for a modern MarTech stack spanning customer data, campaign orchestration, experimentation, attribution, and marketing automation. Working closely with marketing, data, engineering, and analytics teams, you will enable more relevant, timely, and effective guest communications while building the foundation for next-generation, data-driven marketing capabilities.
Key Responsibilities
* Define and own the long-term product vision and roadmap for enterprise marketing technology platforms, aligned to growth, customer engagement, and brand objectives.
* Lead the evolution of core MarTech capabilities including customer data platforms (CDP), identity and consent management, campaign orchestration, personalization, experimentation, and attribution.
* Enable seamless activation of data across paid, owned, and on-property channels, supporting lifecycle marketing and real-time guest engagement.
* Partner closely with marketing, CRM, analytics, data science, legal/privacy, and engineering teams to deliver scalable, compliant, and future-ready solutions.
* Translate complex marketing, data, and regulatory requirements into clear product requirements, platform capabilities, and prioritized backlogs.
* Identify and pilot AI-driven use cases such as predictive segmentation, next-best-action, content optimization, and automated campaign decisioning.
* Establish measurement frameworks to assess marketing effectiveness, incrementality, and ROI, leveraging experimentation and analytics at scale.
* Lead Agile product delivery, driving cross-functional alignment, clear decision-making, and high-quality execution.
* Act as a change agent, raising the bar for marketing maturity, data literacy, and platform-driven growth across a matrixed organization.
1. Qualifications & Experience
* 8+ years of experience in digital product management, with a strong focus on marketing technology, data platforms, or growth systems.
* Hands-on experience with MarTech ecosystems such as CDPs, marketing automation platforms, experimentation tools, and analytics solutions.
* Background in media & entertainment, travel, hospitality, or similarly high-volume consumer industries is strongly preferred.
* Proven ability to deliver complex, cross-functional platforms that serve multiple brands, regions, or business units.
* Strong analytical mindset, with experience using data to drive prioritization, experimentation, and measurable outcomes.
* Deep understanding of customer data, identity resolution, consent, and privacy considerations (e.g., GDPR, CCPA).
* Ability to simplify complexity, influence senior stakeholders, and operate effectively in large or matrixed organizations.
* Ownership mentality, bias for action, and comfort operating at both strategic and execution levels.