Salary: £28,000 – £35,000 DOE About the Role We’re looking for a Brand Owner to take full commercial ownership of our brands stores. This role is accountable for the brand’s P&L, strategy, positioning, and growth, working closely with our E-commerce team to turn strategy into execution. This is a commercial leadership role, not an executional e-commerce position. You will define what we do and why — the E-commerce team will deliver the how. If you’re commercially minded, brand-driven, and comfortable owning numbers as well as vision, this role offers genuine responsibility and impact. Key Responsibilities Brand Strategy & Vision Define and own the brand’s vision, tone of voice, and market positioning Create and maintain a clear brand roadmap aligned to commercial goals Ensure consistency across products, messaging, and campaigns Commercial Ownership Full P&L responsibility for the brand Own revenue, gross margin, and growth targets Set pricing and promotional strategy (with E-commerce support) Identify opportunities to increase AOV, conversion rate, and repeat purchase Product & Range Ownership Define product ranges, launches, and drops Decide which products are added, evolved, or discontinued Own product performance reviews and lifecycle decisions Campaigns & Growth Planning Plan campaigns, launches, and promotional activity Clearly brief the E-commerce team on objectives, priorities, and success metrics Review performance and iterate using data and insight Cross-Functional Leadership Act as the single point of accountability for the brand Work closely with E-commerce, Marketing, and Operations teams Ensure execution aligns with brand vision and commercial targets What This Role Does Not Do This role is not responsible for day-to-day e-commerce execution. Specifically, you will not: Upload products or manage Shopify day-to-day Build email campaigns or automation flows Make routine site changes or merchandising tweaks Run paid ads or execute CRO tests Handle operational e-commerce tasks These responsibilities sit with the E-commerce team — your focus is strategy, ownership, and performance. Success Measures (KPIs) Revenue growth vs target Gross profit margin Contribution margin Repeat purchase rate Performance of new product launches Delivery against the brand roadmap Ideal Profile Commercially minded with strong brand instincts Comfortable owning numbers, targets, and accountability Strategic thinker who can prioritise effectively Able to brief and lead execution without micromanaging Experience with consumer brands, e-commerce, or licensing preferred