Job Title: Optimizely Configuration Analyst
Job Description
This role focuses on configuring and optimising Optimizely as a digital experience platform to support brand and marketing activities. You will act as the product expert for asset management, workflow design, and approval processes, ensuring the platform enables efficient content management, experimentation, personalisation, and digital commerce across websites, apps, and other digital channels.
Responsibilities
1. Configure and customise Optimizely to support asset management, workflow, and approval processes for the brand and marketing team.
2. Design, build, and refine workflows within Optimizely to streamline the creation, review, and approval of digital assets.
3. Act as the subject matter expert for Optimizely, advising stakeholders on best practices for implementation and configuration.
4. Collaborate with users to gather feedback on the Optimizely platform and address configuration-related issues.
5. Troubleshoot and resolve problems related to Optimizely configuration, workflows, and user experience.
6. Support the optimisation of digital experiences across websites, apps, and other digital channels using Optimizely’s capabilities.
7. Document configuration changes, workflows, and processes to ensure clarity and knowledge sharing across the team.
Essential Skills
8. Proven experience in configuration management within a digital platform environment.
9. Hands-on experience configuring and supporting Optimizely or a similar digital experience platform (DXP).
10. Strong understanding of workflow design, including creation, approval, and asset management processes.
11. Ability to analyse user feedback and translate it into practical configuration improvements.
12. Solid problem-solving skills with the ability to diagnose and resolve platform configuration issues.
13. Clear and effective communication skills to work with marketing, brand, and technical stakeholders.
Additional Skills & Qualifications
14. Subject matter expertise in the Optimizely product, including awareness of common implementation challenges and best practices.
15. Familiarity with content management, experimentation, personalisation, and digital commerce concepts.
16. experience supporting marketing or brand teams in a digital tools or platforms context.
17. Ability to produce clear documentation for workflows, configurations, and user guidance.
Why Work Here?
You will work in an environment that values expertise and gives you the opportunity to shape how a key digital platform supports brand and marketing activities. The role offers the chance to influence workflows and processes directly, collaborate closely with engaged stakeholders, and contribute to the optimisation of digital experiences across multiple channels. Your input and recommendations will be highly visible and will have a tangible impact on how the organisation manages and approves its digital assets.
Work Environment
You will work in a professional digital environment focused on brand and marketing operations, using Optimizely as a core platform for content management, workflows, and approvals. The role involves regular collaboration with marketing and other business stakeholders, often in a cross-functional setting that bridges technical configuration and business needs. Specific working hours, dress code, and on-site or remote arrangements are not detailed, but you can expect a setting where digital tools and platforms are central to daily activities.
Location
Manchester, UK
Rate/Salary
- GBP Daily
Trading as TEKsystems. Allegis Group Limited, Maxis 2, Western Road, Bracknell, RG12 1RT, United Kingdom. No. 2876353. Allegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. TEKsystems is a company within the Allegis Group network of companies (collectively referred to as "Allegis Group"). Aerotek, Aston Carter, EASi, Talentis Solutions, TEKsystems, Stamford Consultants and The Stamford Group are Allegis Group brands.