Role Purpose Location- Head Office, Ruddington, Nottinghamshire Level - Experienced Professional Department - Marketing Working Pattern - Full-time, hybrid (Tuesday, Wednesday & Thursday in office) Benefits - Benefits At Ideagen Salary - this will be discussed at the next stage of the process, if you do have any questions please feel free to reach out We’re looking for a technical marketing automation expert who can turn Pardot into a revenue engine. Someone who knows how to build sophisticated, scalable workflows that don’t just look good they drive pipeline. If you’re the kind of person who gets excited about segmentation logic, lead scoring, and building automations that sales teams celebrate let's go. Responsibilities Architect and execute multi-touch nurture campaigns using Pardot and Engagement Studio. Build scalable, data-driven workflows that support regional sales teams and shorten sales cycles. Own the integration between Pardot, Salesforce CRM, and the wider marketing tech stack. Create custom forms, automation rules, and completion actions that drive engagement and conversions. Build segmentation strategies across job titles, industries, and company sizes to ensure the right message hits the right inbox at the right time. Track, test, and optimise everything. If it doesn’t move the needle, we don’t do it. Skills And Experience Hands-on experience with Pardot, Salesforce CRM, and Engagement Studio. Proven track record of building sophisticated, multi-step automations that generate pipeline. Strong grasp of data hygiene, list management, and lead lifecycle processes. Experience with HTML/CSS for email template customisation. Analytical mindset—AI optimised, you know how to read the numbers and act on them. Pardot Specialist or Salesforce Marketing Cloud certification. About Ideagen Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs. We’re building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen! What is next? If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps. To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at recruitment@ideagen.com. All matters will be treated with strict confidence. INDHP