About The Role
Purpose
The Senior Marketing Manager will be responsible for leading the development, planning, and execution of targeted marketing campaigns and other marketing initiatives to engage the clients of our LYNC Wealth Management business. This role requires close collaboration with senior stakeholders across LYNC Wealth Management, the wider marketing team, and external agencies to drive strategic marketing efforts, enhance brand visibility, support prospect conversion, and maintain engagement with existing clients.
A key part of the role will also be ensuring that any wealth management firms joining LYNC Wealth Management feel fully supported as they transition to the brand, with appropriate marketing materials, messaging, and onboarding communications aligned to our standards and values.
Responsibilities
Campaign Development, Planning & Execution:
* Develop and implement integrated marketing campaigns that effectively target LYNC Wealth Management audiences.
* Collaborate closely with senior individuals across LYNC Wealth Management to align marketing activity with growth objectives.
* Work with external agencies and internal teams to ensure campaigns are delivered on time and within budget.
* Monitor campaign performance and optimise strategies to maximise engagement and effectiveness.
Strategic Planning & Insights
* Work closely with the Marketing Insights Manager to define and refine campaign plans based on market intelligence and data insights.
* Utilise insights to shape campaign messaging, channels, and targeting strategies.
* Stay informed of industry trends and developments to ensure campaigns remain relevant and competitive.
Content Supervision & Management:
* Oversee the development of marketing materials in collaboration with the wider marketing team and external agencies.
* Ensure all content aligns with brand guidelines and is tailored to each businesss audience.
* Provide strategic direction and feedback on content creation to ensure messaging consistency.
* Ensure compliance with Financial Promotion rules.
Event Marketing & Coordination
* Support the planning and execution of events such as seminars, webinars, and conferences aimed at intermediary clients.
* Collaborate with internal teams and external vendors to ensure event success.
* Integrate event marketing efforts with broader campaign strategies.
Stakeholder Engagement & Collaboration
* Act as a key liaison between the marketing team, senior stakeholders from LYNC Wealth Management, and external agencies.
* Ensure marketing initiatives are cohesive and support overall business objectives.
* Maintain strong relationships with key internal and external stakeholders.
Transition Support For New Firms
* Lead the marketing workstream for onboarding new wealth management firms joining LYNC Wealth Management.
* Ensure incoming firms are well supported with marketing collateral, brand induction materials, and communication strategies.
* Act as a key point of contact to ensure a seamless transition and consistent representation of the LYNC Wealth Management brand.
About You
Knowledge
* Strategic thinking and planning
* Creativity and innovation in campaign execution
* Strong organisational skills and attention to detail
* Adaptability and resilience in a fast-paced environment
* Collaborative mindset with a team-oriented approach
Qualifications
* Proven experience in marketing within a role focusing on mass affluent and high-net-worth audiences.
* Strong expertise in developing and executing multi-channel marketing campaigns.
* Experience working with external agencies to deliver high-quality marketing initiatives.
* Ability to work with data insights teams to refine marketing plans.
* Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively.
* Proficiency in digital marketing tools and platforms.
* Strong project management skills with the ability to manage multiple initiatives simultaneously.
Desirable Qualifications
* Marketing qualification, such as those from the Chartered Institute of Marketing (CIM).
* Experience in event marketing and coordination.
* Familiarity with regulatory considerations in financial services marketing.
Skills/Other relevant information
* Reports to Head of Corporate Communications
* Occasional travel to the Edinburgh office may be required
* The successful candidate will be a team player, self-motivated, adaptable, and resilient
* The candidate will need to understand and subscribe to 7IMs mission and tenets, particularly the Code of Conduct
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