About Us
Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, becoming a $15 billion global provider of IT solutions and services. Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. The heartbeat of SHI is our employees – all 6,000 of them.
Job Summary
As a Marketing Automation Specialist, you will be part of a highly specialised team within Marketing Operations responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with campaign and event managers, designers, and project managers, this role will implement all programmatic and operational initiatives through the marketing automation platform.
Responsibilities
* Support essential marketing operations initiatives in Marketo and Microsoft Dynamics including form creation, lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing to support demand generation.
* Support event initiatives through planning of lead designation, and the creation and scheduling of follow‑up nurture communications.
* Perform day‑to‑day email marketing activities and troubleshooting including multi‑touch email nurturing program setup, scheduling, testing, data cleansing, and deployment.
* Support the technical execution of integrated marketing strategies through our marketing automation platform by creating and optimizing lead nurture programs.
* Email marketing program development and execution, including segmentation, testing, and deployment.
* Assist in the maintenance of marketing automation integration with CRM and additional marketing applications.
* Manage marketing automation efforts and processes, proactively researching and implementing latest best practices, strategies, and industry standards to ensure continuous improvement.
* Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, program/campaign ROI, and sales growth.
Behaviours and Competencies
* Adaptability – willingness to accept feedback and adjust to new tasks or changes in the workplace.
* Analytical Thinking – understand and interpret basic data or information.
* Business Acumen – understand and apply basic business concepts and terminology.
* Collaboration – willingness to contribute to team tasks and responsibilities when assigned.
* Communication – communicate simple ideas and information clearly.
* Creativity – think beyond conventional solutions and propose simple creative alternatives.
* Customer‑Centric Mindset – understand customer needs and preferences when assigned tasks; respond to inquiries and feedback in a timely and courteous manner.
* Data Analysis – understand basic data sets and use simple analytical techniques to extract insights.
* Digital Acumen – understand basic digital tools and technologies.
* Innovation – contribute to brainstorming sessions and propose simple ideas.
Skill Level Requirements
* Advanced proficiency with Excel and PowerPoint (Basic level).
* Proficiency with marketing‑specific software tools or applications (Basic level).
* Ability to use data to inform all decisions (Basic level).
* Strong project management and organisational skills (Basic level).
* Ability to manage multiple projects in a fast‑paced environment (Basic level).
* Ability to prioritise and multi‑task and meet deadlines (Basic level).
Other Requirements
* Completed bachelor’s degree in marketing, business, or a related field.
* 3–5 years of marketing or technology industry experience.
* Experience with marketing automation and/or marketing operations.
* Knowledge of database management concepts and best practices.
* High‑level understanding of regulations covering personal data (e.g., GDPR, CCPA, PIPEDA).
Compensation
The estimated annual pay range for this position is £35,000 – £55,000, which includes a base salary plus bonus. The compensation will vary based on job‑related knowledge, skills, experience and market location.
Equal Employment Opportunity
SHI UK is an equal opportunity employer and does not discriminate on the basis of race, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected status. We encourage applications from all qualified candidates and are dedicated to providing a fair and accessible recruitment process.
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